음식관광객의 관여가 음식관광 참여활동과 행동의도에 미치는 영향
Effects of Involvement of Food Tourists' on Participation in Food Tourism Activities and Behavioral Intention
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Abstract
Integral part of the experience that it is only in recent years that it has become a subject of study in its own right. The purpose of this study is to effect of involvement of food tourists' on participation in food tourism and behavioral intention. The subject matter of this dissertation is food tourism participation in food related activities at a destination to experience its food tourists' attributes. The empirical objectives of this dissertation concerned identifying the underlying dimensions of food tourism, developing a conceptual framework that explains participation in food tourism. Survey was carried out among tourists visited in Gwangju & Jeonju region. Spsswin 12.0 statistical package were used for further analysis. The results were as follows: Firstly, Enduring involvement with food related activities is positively related to at least one dimension of food tourism. Secondly, There is a significant difference in tourists' participation in at least one dimension of tourism and their age & occupation. Thirdly, Food Tourists' on Participation had directly positive effect on satisfaction & Behavioral Intention.
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