圖們江區域延邊韓國客源市場結構與遊客行爲研究

Abstract

The tourism industry as an important pillar industry in Tumen river area, attracting many domestic and foreign tourists every year, tourism revenue increased year by year. South Korean tourist market is the Tumen river area of inbound tourist market, occupies the absolute superiority, has been growing in recent years the trend. This paper uses the on-the-spot interview and questionnaire investigation method, analyzes the structure and tourists in Tumen river area, South Korean tourist market behavior, based on this, puts forward some suggestions fo the Tumen River regional cooperation in tourism between China and South Korea. The main suggestions are put forward to improve the dining environment, improve diet quality; the development of diversified tourism products, enrich tourism connotation; increase the number of flights, charter flights travel product development; using the network propaganda, attract the individual market; strengthen the training and supervision, improve the service quality.