中國觀光客의 訪韓觀光 실태분석과 유치 활성화 방안에 관한 연구

Abstract

Korea is a destination where the Chinese tourists can easily experience both vibrant city life and the slower pace of the countryside with their respective attractions. The purpose of this study is to increase Chinese tourists according to the actual conditions of China's inbound tourism in Korea. In the past few years, China's outbound tourism has been increased and developed steadily. The number of China's inbound tourists in 2009 was 1.3million, increasing by 15 percent compared to the previous year. To accomplish the purpose of this study the market research results and other relevant publications of China's market were used. In this study three sectors of strategies increasing the Chinese tourists were extracted; 'institutional sector', 'preparations to receive sector', and 'marketing promotion efforts sector'. The strategy for attracting Chinese tourists should be phased in by stages. In conclusions, we should efforts to raise the quality of the Chinese tourists' satisfaction and improve an image of the Korea Tourism.