본문 바로가기
KERD
논문KCI 등재

지방 관광 이미지에 대한 방문자 인식의 Q방법론적 접근: 포천 지역을 대상으로

Q-methodological Approach on Visitors' Recognition toward Rural-Tourism Image: A Case of Pocheon

1

조회

0

다운로드

2

인용

0

참고문헌

초록

Rural towns without economic independence have been developing local tourism to overcome financial difficulties. However, many of them have been unsuccessful due to the absence of tourism image. This study aims to analyze the tourism image of rural towns using Q-methodology. Twenty-three photo images of Pocheon, a rural town near Soeoul, were selected as Q-sample. As a result, three types of tourism image were derived: Modern Image, Nostalgia Image, and Festival Image. Among the images, the Festival Image is recommended as a representative tourism image of Pocheon to attract more tourists and promote tourism industry.

Abstract

Rural towns without economic independence have been developing local tourism to overcome financial difficulties. However, many of them have been unsuccessful due to the absence of tourism image. This study aims to analyze the tourism image of rural towns using Q-methodology. Twenty-three photo images of Pocheon, a rural town near Soeoul, were selected as Q-sample. As a result, three types of tourism image were derived: Modern Image, Nostalgia Image, and Festival Image. Among the images, the Festival Image is recommended as a representative tourism image of Pocheon to attract more tourists and promote tourism industry.

참고문헌 (61)

  1. 김경량, "농촌지역자원을 활용한 농촌관광 활성화 방안 연구", 농촌관광연구, 17(1), pp.41~65 (2010), 한국농촌관광학회
  2. 김보현, "지방정부의 지역 활성화 사례연구: 지역축제를 중심으로", 사회과학연구, 12(2), pp.25~47 (2006)
  3. 김순은, "일본 지방분권의 평가와 시사점: 지방분권 모형을 중심으로", 한국지방자치학회보, 15(3), pp.313~336 (2003), 한국지방자치학회
  4. 김흥규, "Q 방법론" (2008), 커뮤니케이션북스
  5. 김흥규, "해외여행자의 여행동기와 태도 유형연구 - Q 방법론적 접근 -", 관광경영연구, 13(4), pp.51~75 (2009), 관광경영학회
  6. 2018 외래관광객 실태조사, "문화체육관광부", 문화체육관광부, ~ (2019)
  7. 마강래, "지방분권이 지방을 망친다" (2018), 개마고원 출판사
  8. 박두용, "지역사회 스포츠이벤트 개최를 통한 지역관광산업의 경제적 파급효과", 한국사회체육학회지, (43), pp.385~398 (2011), 한국사회체육학회[DOI]
  9. 박주희, "Q-방법론을 이용한 관광관련 직업에 대한 직업이미지 유형화와 직업이미지가 진로결정수준에 미치는 영향에 관한 연구", Tourism Research, 42(4), pp.117~147 (2017), 한국관광산업학회[DOI]
  10. 윤세남, "축제의 체험이 축제이미지와 축제가치평가에 미치는 영향 - 함평나비축제를 중심으로 -", Tourism Research, 38(3), pp.55~73 (2013), 한국관광산업학회
  11. 이경여, "관광영어 교육프로그램 개선을 위한 참여자 인식의 주관성 연구: A 사이버대학교를 대상으로", 관광진흥연구, 8(1), pp.19~36 (2020), 한국관광진흥학회
  12. 이주양, "Q-방법론을 적용한 항공사 객실승무원의 이미지 유형 분석", 관광경영연구, 22(6), pp.331~351 (2018), 관광경영학회[DOI]
  13. 이주양, "국내·외 항공사 객실승무원의 이미지 유형 비교 연구: Q-방법론적 접근", 관광경영연구, 23(3), pp.203~222 (2019), 관광경영학회[DOI]
  14. 일본 및 대만의 공동화 현황과 대응전략 연구, "이지평", LG 경제연구원, 1~11 (2004)
  15. 이창균, "외국의 지방재정 제도: 일본의 자치단체재정건전화법 도입에 의한 새로운 재정분석", 지방재정과 지방세, 9, pp.148~162 (2008)
  16. "지방자치법" (2020)[URL]
  17. "포천시 홈페이지" (2020)[URL]
  18. "행정안전부 국가기록원" (2017)[URL]
  19. "KBS 뉴스" (2017)[URL]
  20. Andreu, L., "Projected and perceived image of Spain as a tourist destination for British travellers", Journal of Travel & Tourism Marketing, 9(4), pp.47~67 (2000)
  21. Apostolopoulou, A., "The role of destination personality in predicting tourist behaviour: implications for branding mid-sized urban destinations", Current Issues in Tourism, 18(12), pp.1132~1151 (2015)
  22. Baloglu, S., "Association meeting planners' perceptions and intentions for five major US convention cities: the structured and unstructured images", Tourism management, 26(5), pp.743~752 (2005)
  23. Beerli, A., "Factors influencing destination image", Annals of tourism research, 31(3), pp.657~681 (2004)
  24. Blichfeldt, B. S., "Mussels, tourism and community development: a case study of place branding through food festivals in rural North Jutland, Denmark", European planning studies, 22(8), pp.1587~1603 (2014)
  25. Chen, C. F., "How destination image and evaluative factors affect behavioral intentions?", Tourism management, 28(4), pp.1115~1122 (2007)
  26. Choi, J. G., "On the destination image of Korea by Russian tourists", Tourism management, 32(1), pp.193~194 (2011)
  27. Crompton, J. L, "An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image", Journal of travel research, 17(4), pp.18~23 (1979)
  28. Dann, G. M, "Tourist motivation an appraisal", Annals of tourism research, 8(2), pp.187~219 (1981)
  29. Dedeoğlu, B. B, "Shaping tourists' destination quality perception and loyalty through destination country image: The importance of involvement and perceived value", Tourism management perspectives, 29, pp.105~117 (2019)
  30. Dewar, K., "Photographic images, culture, and perception in tourism advertising: A Q methodology study of Canadian and Chinese university students", Journal of travel & tourism marketing, 22(2), pp.35~44 (2007)
  31. Dredge, D, "Local government tourism planning and policy-making in New South Wales: Institutional development and historical legacies", Current issues in tourism, 4(2-4), pp.355~380 (2001)
  32. Walmsley, D. J., "Evaluative images and tourism: The use of personal constructs to describe the structure of destination images", Journal of Travel Research, 36(3), pp.65~69 (1998)
  33. Fairweather, J. R., "Visitors' and locals' experiences of Rotorua, New Zealand: An interpretative study using photographs of landscapes and Q method", International journal of tourism research, 4(4), pp.283~297 (2002)
  34. Fisher, R. A, "Statistical methods for research workers" (2006), Genesis Publishing Pvt Ltd
  35. Greaves, N., "The importance of destination image analysis to UK rural tourism", Marketing Intelligence & Planning, 28(4), pp.486~507 (2010)
  36. Gunn, C. A, "Vacationscape: Designing tourist regions" (1988), Van Nostrand Reinhold
  37. Hung, K., "Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions: An alternative decision-making model", Tourism management, 33(4), pp.855~867 (2012)
  38. Hunter, W. C, "Understanding resident subjectivities toward tourism using Q method: Orchid Island, Taiwan", Journal of sustainable tourism, 21(2), pp.331~354 (2013)
  39. Jenkins, O. H, "Understanding and measuring tourist destination images", International journal of tourism research, 1(1), pp.1~15 (1999)
  40. Jewell, B., "Factors contributing to successful tourism development in peripheral regions", Journal of tourism studies, 15(1), pp.59~70 (2004)
  41. Kim, M. J., "Factors affecting British revisit intention to Crete, Greece: high vs. low spending tourists", Tourism Geographies, 17(5), pp.815~841 (2015)
  42. Kim, Y., "An investigation into the procedures involved in creating the Hampyeong Butterfly Festival as an ecotourism resource, successful factors, and evaluation", Asia Pacific Journal of Tourism Research, 13(4), pp.357~377 (2008)
  43. Koo, J., "Two faces of decentralization in South Korea", Asian education and development studies, 7(3), pp.291~302 (2018)
  44. Li, M., "A missing link in understanding revisit intention—The role of motivation and image", Journal of travel & tourism marketing, 27(4), pp.335~348 (2010)
  45. Martín-Santana, J. D., "Antecedents and consequences of destination image gap", Annals of tourism research, 62, pp.13~25 (2017)
  46. McKeown, B., "Q methodology" (2013), Sage Publication
  47. Nicoletta, R., "Tourists' opinions and their selection of tourism destination images: An affective and motivational evaluation", Tourism management perspectives, 4, pp.19~27 (2012)
  48. Phau, I., "Destination image and choice intention of university student travellers to Mauritius", International Journal of Contemporary Hospitality Management, 22(5), pp.758~764 (2010)
  49. Prebensen, N. K, "Exploring tourists’ images of a distant destination", Tourism management, 28(3), pp.747~756 (2007)
  50. Qian, J., "Tourism-driven urbanization in China’s small town development: A case study of Zhapo Town, 1986–2003", Habitat international, 36(1), pp.152~160 (2012)
  51. Royo-Vela, M, "Rural-cultural excursion conceptualization: A local tourism marketing management model based on tourist destination image measurement", Tourism management, 30(3), pp.419~428 (2009)
  52. Ruhanen, L, "Local government: facilitator or inhibitor of sustainable tourism development?", Journal of sustainable tourism, 21(1), pp.80~98 (2013)
  53. Stepchenkova, S., "Cultural differences in pictorial destination images: Russia through the camera lenses of American and Korean tourists", Journal of travel research, 54(6), pp.758~773 (2015)
  54. Stephenson, W, "The study of behavior; Q-technique and its methodology" (1953), University of Chicago Press
  55. Stephenson, W, "Concourse Theory of communication", Communication, 3(1), pp.21~40 (1978)
  56. Torgler, B., "Local autonomy, tax morale, and the shadow economy", Public choice, 144(1-2), pp.293~321 (2010)
  57. Tsiotsou, R. H., "Development of a scale measuring destination image", Marketing Intelligence & Planning, 28(4), pp.508~532 (2010)
  58. Valek, N. S., "One place, two perspectives: Destination image for tourists and nationals in Abu Dhabi", Tourism management perspectives, 27, pp.152~161 (2018)
  59. Wang, C., "Toward an integrated model of tourist expectation formation and gender difference", Tourism management, 54, pp.58~71 (2016)
  60. Zhang, H., "Destination image and tourist loyalty: A meta-analysis", Tourism management, 40, pp.213~223 (2014)
  61. Zinn, H, "A people's history of the United States: 1492-present" (2015), Routledge

관련 논문AI추천

이 간행물의 다른 논문 (38건)