이미지분석을 통한 고흥군 농어촌관광개발전략
Strategy on the Development of Goheunggun's Tourism through the Analysis of its Image
1
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
In recent years, Goheunggun tried to establish a positive regional image. But it had some problems due to its undifferentiated image from other local government. The purposes of this research are :Firstly, to analyze the different local images between local residents and tourists have Secondly, to suggest image integrating and tourism promotion strategies by analyzing the difference among Goheung's famous tourist attractions Thirdly, to create and develop Goheung's integrating image as a basic figure for tourism revival and finally to define genuine model of Goheung's countryside tourism Creating local image should be conducted in order to attract tourists and businesses. It would deliver different image from other regions, establish identity for local residents, and increase Goheung's outside popularity and favorable image. The following political suggestions need to be preceded in order to establish Goheung's local image based on analyzed results. First, it needs to bring the image of a warm place of relief. Second, it should be able to advertise that there are plenty of interesting scenes, attractions, and delicious foods. Third, it should focus on a gourmandism image by its local foods. Fourth, the political and strategical approach toward accessibility, which has been positioned as the worst image to both tourist and local residents, need to be developed in a long-term.
Abstract
In recent years, Goheunggun tried to establish a positive regional image. But it had some problems due to its undifferentiated image from other local government. The purposes of this research are :Firstly, to analyze the different local images between local residents and tourists have Secondly, to suggest image integrating and tourism promotion strategies by analyzing the difference among Goheung's famous tourist attractions Thirdly, to create and develop Goheung's integrating image as a basic figure for tourism revival and finally to define genuine model of Goheung's countryside tourism Creating local image should be conducted in order to attract tourists and businesses. It would deliver different image from other regions, establish identity for local residents, and increase Goheung's outside popularity and favorable image. The following political suggestions need to be preceded in order to establish Goheung's local image based on analyzed results. First, it needs to bring the image of a warm place of relief. Second, it should be able to advertise that there are plenty of interesting scenes, attractions, and delicious foods. Third, it should focus on a gourmandism image by its local foods. Fourth, the political and strategical approach toward accessibility, which has been positioned as the worst image to both tourist and local residents, need to be developed in a long-term.
참고문헌 (22)
- 김경현, "관광이벤트를 통한 지역이미지 제고에 관한 연구", 관광개발연구, 16, pp.85~110 (2002), 관동대학교 부설 관광개발연구소
- 김상원, ""제주도 방문 관광객의 방문 전후 이미지 차이분석", 경기관광연구, 4, pp.125~146 (2000), 경기대학교 관광종합연구소
- 김충기, "관광지의 국제경쟁력 강화를 위한 이미지 제고 방안에 관한 연구", 박사, pp.1999
- 박한식, "지역이미지 분석을 통한 장소마케팅전략", 관광연구논총, 19(1), pp.101~115 (2007), 한양대학교 관광연구소
- 서정욱, "지리적 표시제 도입이 지역 문화산업 진흥에 미치는 영향 -보성녹차를 사례로－", 한국지역지리학회지, 12(2), pp.229~244 (2006), 한국지역지리학회
- 신강현, "신여가시대 농촌관광 대안으로서의 관광농원 개발전략", 한국도서연구, 21(1), pp.137~152 (2009), 한국도서(섬)학회
- 엄서호, "관광지 이미지 측정에 관한 연구", 관광학연구, 21(2), pp.53~65 (1998), 한국관광학회
- 윤성환, "국가이미지와 브랜드개성이 상해 소비자들의 한국제품 선택에 미치는 영향", 무역학회지, 31(2), pp.263~282 (2006), 한국무역학회
- 이수범, "도시이미지 제고를 위한 장소마케팅전략", 커뮤니케이션학 연구, 12(1), pp.56~83 (2004), 한국언론학회
- 이순갑, "아파트 구매행동에 미치는 지역이미지의 영향에 관한 연구- 서울시 강남지역(강남구, 서초구, 송파구)을 중심으로 -", 한국지역개발학회지, 19(1), pp.171~200 (2007), 한국지역개발학회
- 이장주, "지역축제의 이미지 측정척도 개발과 적용에 관한 연구", 박사, pp.1997
- 이춘수, "국가와 기업이미지가 주국소비자의 상품평가에 미치는 실증연구 : 중국 7개 지역을 대상으로", 국제지역연구, 11(1), pp.587~607 (2007), 국제지역학회
- 임석회, "고령군의 지역이미지 개선을 위한 정책과제", 한국지역지리학회지, 14(4), pp.309~327 (2008), 한국지역지리학회
- 행정안전부, , 자치단체 재정자립도 재정자주도 발표자료 (2010)
- Baloglu, S, "A Model of Destination Image Formation", Annals of Toutism Research, 26(4), pp.868~897 (1999)
- Baloglu, S., "Image Variations of Turkey by Familiarity Index: Imformation and Experiential Dimensions", Tourism Management, 22, pp.127~133 (2001)
- Cai, "Cooperative Branding for Rural Destinations", Annals of Tourism Research, 29, pp.720~742 (2002)
- Ditcher, "What is in an Image?", Journal of Consumer Maketing, 211, pp.39~52
- Fakeye, P., "Image difference between prospective, first-time and repeat visitors to the lower Rio Grande Valley", Journal of Travel Research, pp.10~16 (1991)
- Gallarza, M. G., "Destination Image, Towards a Conceptual Framework", Annals of Tourism Research, 29(1), pp.56~78 (2002)
- Hospers, Gert. Jan., "Borders, bridges and branding: the transformation of the Oresund region into an imagined space", European Planning Studies, 14(8), pp.1015~1033 (2006)
- Van Ittersum, K., "The influence of the image of a product's of origin on product evaluation", Journal of Business Research, 56, pp.215~226 (2003)