북아프리카 이슬람교도는 한국에서 어떻게 음식을 소비하는가: 소비실천과 소비자문화변용 측면에서
How Do Muslims from North Africa Consume Food in Korea: Consumption Practice and Consumer Acculturation
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북아프리카에서 한국으로 이주해 온 이슬람교도들은 어떻게 음식 소비를 하는가? 이 연구문제에 대한 해답을 찾고자 모로코와 알제리에서 한국으로 온 15명의 이슬람교도들을 대상으로 심층면접을 실시한 후, Holt(1995)의 경험, 융합, 유희, 분류로 구성된 소비실천 유형을 활용하여 면접 내용을 면밀히 분석하였다. 분석 결과, 면접 참여자들은 한국에서 한국 음식을 포함하여 다양한 음식을 경험하면서, 나름의 해석 틀로 이를 이해하고 반응하는 것으로 나타났다. 본 연구는 이들의 음식 소비가 이들이 추구하는 자기 정체성과 매우 밀접하게 연관되어 있음을 확인했다. 또한 이들은 타인과의 상호작용에서 즐거움을 높이기 위해 음식 소비를 적극적으로 활용하는 것으로 드러났다. 마지막으로 이들은 음식 소비를 통해 특정 그룹과 자신을 구별짓거나 제휴하는데, 이것은 음식 소비가 한국 문화의 적응 정도나 이들의 문화적, 종교적 규율을 지키는 정도를 드러내기 때문으로 판단된다. 본 연구는 이 연구 결과를 토대로 소비자문화변용 연구 분야에 몇 가지 공헌점을 제시한다.
Abstract
How do Muslims from North Africa consume food in Korea? To search for the answers of this question, this study interpreted the interview data of fifteen people from Morocco and Algerie using Holt(1995)’s typology of consumption practice including experience, integration, play, and classification. The results show that they are experiencing a variety of food in Korean and evaluate and respond to them using their own frames of reference. Their food consumption practices are closely associated with their current and pursuing self-identities. In addition, they are found to employ food consumption extensively to increase enjoyment when they interact with others. Finally, they are using food consumption to make distinction from or associate with a particular group of people because the consumption practices are advantageous to reveal the extent to which they are accustomed to Korean culture while they keep their own cultural and religious principles. Based upon the results, this study provides several contributions to the consumer acculturation research area.
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