시각적 주의와 기억에 나타난 백화점 로비공간의 주시 특성

Abstract

This study examined visual characteristics revealed in memory and conscious observation through an analysis of correlation between gaze frequency and memory in order to analyze visual observation characteristics of department store lobby space during the visual information acquisition process. The study findings are as follows. First, the effective ratio of S1 and L4 was 94.9% and 95.9%, respectively and there was no big difference. During the six continuos observations, the effective ratio of S1 and L4 was 26.6% and 34.4%, respectively. This means that the subjects observed the L4 image a lot with a higher degree of concentration. Second, the initial acquired data with different zonal distributions and six continuous observations were set to have similar proportion distributions to analyze the distributions of the entire zone. As the result, it was possible to classify into five zones, based on the zonal distributions of observation time of the subjects and understand concentration characteristics of each observation zone. Third, as the areas to be most remembered by the subjects after the observation experiment, in the S1 image, Jh(5 times)/Fd(4 times) showed the highest proportion and in the L4 image, Ch(7 times) showed the highest proportion. This demonstrates that the area where was remembered to be observed the most by the subjects, varied depending on department store's display characteristics. Fourth, in the memory questionnaire about the S1 image, the biggest number of the subjects chose the Jh  Fd zone, but in the [normal observation zone] of the observation experiment, the subjects showed attention to and concentration in the Fd zone, while there was no superiority of observation in the Jh zone. In the [selective observation zone] which was analyzed six times consecutively, no observation was found.