제품디자인에서 상징으로서 움직임의 사회, 문화적 기능 -모리스 메를로 퐁티의 지각에 근거하여-

Abstract

Based on the perception of Maurice Merleau Ponty, The purpose and category of this study is to define the principles and functions that the Moving as a symbol creates and changes its own social system and cultural phenomenon. The research on the related references is the method for this. First, Society is the system of the aesthetic discourses and culture is the phenomenon based on this. Change is the process and situation inter-definitive and circular between these two. Second, Morality is the norm and principle that a designer-an user-other users as existences in the society evaluate, judge and select the aesthetic values and the power of the persuasion for the moving. Based on this, The symbolic working is created in the relations among them and the society, culture are created and changed. Third, In this, The aesthetic values work as the norm which satisfies the aesthetic wants, desires and wills of each existence. Thus, based on the moral evaluation, judgement and selection like this, Its also function as the theme and ideology in product design which has a hegemony working on them. Forth, The moving is a contemporary sociocultural trend including the above contents. Thus, It carries out the functions of learning, sharing and accumulating, transmitting, varying the symbolized society, culture. As making products beautiful with the symbolic way like the above, Product design carries out the functions of the creation, change of the society and culture. Therefore, Beauty is the value which includes the philosophical background, purpose which the product design is based on, ethical what should be, linguistic, psychological system, economic principle and semiotic method, anthropological category which create the variety, originality of the society, culture.