상품의 가치 제고를 위한 헬스케어디자인의 공공성

Abstract

Design is realization and an artifact of the creative process to produce goods and also is an intangible as well as tangible presence being indispensable in our everyday life. From the perspective of humanities, this paper aims to discuss product, design values and publicness of healthcare design in the public sphere. The value of humanities of the commodity, economic production values and utility values were represented in this paper. Marxist ideology, which thought highly of exchange values that was identified with utility values, also was considered for the study. In the paper, commodity values were discussed through the relationships between Marx's fetishism, Jean Baudrillard's simulation, and reification of Lukas. This study aims to prepare philosophical premises for the recognition of publicness in relation to the values of healthcare design. The philosophical premises of publicnessare expressed with aesthetics of differences, aesthetics of vacancy and design politics. First, the aesthetics of differences constituting the subject of public design are based on definable negation (bestimmte Negation) of the object. The recognition of others who are different from self, namely, of objects begins from 'differences.’ Second, vacant space without the preoccupancy of the subject appears as the aesthetics of vacancy. It is possibility of being capable of constantly building social relations getting out of the meaning of fixed possession as well as space of vacancy to admit a number of arrangements. Third, it can be said that design politics is involved with building social relations in which aesthetics of differences and vacancy can be settled.