제품 디자인에서 상징으로서 움직임 -커뮤니케이션 작용 체계를 중심으로-

Abstract

The purpose of this study is to define the communication system of the moving as a symbol. This is the individual semiotic study, philosophically based on the perception of Maurice Merleau Ponty. Thus, The method is to study bibliographies related to this. The substance of the study based on the above is like the below. First, The moving includes the general model of the communication, senders and receivers, channels and contexts, messages and codes, products and synesthesias. This is the existential basis of the communication system. Second, The communication system exists within the category of the aesthetic perception as code. The concept of the communication is the inter-independent, dependent relations and integrative actions among the designer-the user-the other users as the existences. This is the epistemological system of the communication system. Third, Based on the successful communication system like this, The aesthetic perception is codified into the social, cultural from the arbitrary, individual. Simultaneously with this, The moving comes into existence generally and universally as the symbol accepted, conventionalized in the society. This is the result of the communication system. Based on the above study, The insistences of this researcher are like the following. First, The moving as the symbol is the cultural principle and form organizing society into the aesthetic community. Second, This works as the base to define the social, cultural roles of Product Design.