복합상업공간의 이동행태에 따른 주시영역에 관한 연구 -아이트래킹 기법을 활용하여-

Abstract

(Background and Purpose) In Korea, the complex commercial space has been developing rapidly since the mid- to late 2000s. With the active development of urban malls, large-scale commercial spaces have been created and combined into various forms. The complex commercial space is made up of a large and extensive space, which makes it difficult for its users to easily grasp the overall spatial shape. The Complex Space Plan and a variety of visual information exposed to space users also cause confusion. Users can widely accept other visual information if the visual elements that make up the space communicate the purpose, direction, and angle of the space smartly. Thus, this study aimed to identify the space zones observed when moving by obtaining quantitative information of the eyes by using eye-tracking techniques based on users’ mobile behavior in complex commercial spaces. (Method) An experimental study was conducted using eye-tracking techniques to derive characteristics that catch the user's attention according to their mobile behavior in complex commercial spaces. The user understood free movement and purpose movement by distinguishing between the purpose and non-purpose movement when moving, and considered the complex commercial space for the subject of the experiment and the prospect-tracking method. The researchers selected COEX, a representative complex commercial space, as the site for the experiment. The subjects were selected and were to perform without beauty lenses, astigmatism, or color blindness to track the eye movement without visually disqualifying reasons. (Result) Analysis of the main areas of the natural movement and navigational movement showed that the order of the areas with high visibility was common to the central and upper central areas, and to the right of the center. The low-maintenance area rose to the left, center, and bottom right. (Conclusion) An analysis of the area that was observed according to the movement behavior showed that the area of the eye was similar to that of the navigational and natural movement. The results of high concentration and attention in the center and upper center were derived. Although natural and navigational movement have different purposes, visual search for space can be interpreted as a similar area in user mobility behavior. The results from the experimental study revealed familiar and focused areas of the user's gaze, and they will act as important areas in space composition, while important design elements will be placed in areas where user concentration takes place.