엑스포 전시공간에 나타나는 미디어의 융합 표현 경향 연구 - 2015년 밀라노 엑스포 전시공간을 중심으로 -

Abstract

The Expo exhibition design has the experimental and progressive characteristics in accordance with the convergence paradigm that offers a new logic to the design concept in response to the complexity in the current era. On that account, the purpose of this study is to seek for the meaning of convergence for exhibition design through the design expression tendency appeared as an organic integration of media and exhibition space that is gaining attention for its design expression to convey the theme of Expo. Furthermore, this study aims to be utilized as preliminary data for a creative design method. In regard to the study method, this study first examines the changes in the Expo paradigm through the literature review. This study then reveals the importance of media expression as an exhibition method. To this end, this study collects the exhibition space cases with the help of field observation survey, Internet sites and literatures mainly for the pavilion at Milano Expo held in 2015. Also, this study analyzes the convergence expression tendency of media and space in the exhibition design. This study classifies the convergence expression types of spaces and media appeared in the modern Expo exhibition design into the structural convergence of media and space and the constitutive convergence of media and space. This study conducted a case analysis on the exhibition space of Milano Expo that was held in 2015. As a result of the analysis, the convergence expression tendency of space and media was appeared in the following forms: medialization of space, imagery of media, objectification of media. This means an infinite expansion of spatial expression system and temporal space through a flexible integration of space and media. Furthermore, it stimulates the sense of spectators through an unpredictable exhibition environment and also offers emotional communication. Add to that, it reflects the unique characteristics of space and media, thereby recreating a design value and also allowing for a creative design concept and new formations.