엑스포 및 미디어 전시에 기반한 참여적 커뮤니케이션 매체 변화에 대한 연구 - 2012 여수엑스포 독립기업관 사례를 중심으로 -

Abstract

The messages of which nations, corporations, individuals intend to deliver are diverse, and the methods for delivering the message is becoming more diverse as well. The methods for delivering messages for promoting certain corporations or brands become improved with the combination of technological elements, and its communication methods have plenty of differences. Communication methods in the past were mainly limited to media such as images, sound and etc, but communication today is becoming combined with various technologies, and 'space' is actively used for a main communication method for delivering messages to consumers and audiences. In other words, communication today is not happening in only one-direction, and narrative, but with the element of 'space', it intends to communicate while using emotions, analogical elements, and additional senses including visual, auditory, tactile, and so on. And ‘space’ is developed into participatory communication media that lead audience or consumers to directly experience the contents, and consumers and audiences are becoming main characters for acquiring the messages which corporations or brands are delivering. This research will analyze and forecast how space and exhibition are being developed as for the participatory communication method.