고전 일러스트레이션의 비주얼 레토릭 표현에 관한 연구 - 서양의 19세기 대표 작품 사례를 중심으로 -

Abstract

Illustration is called 'visual language' in terms of communicating meaning more effectively thanwords or writing through visual images. On the other hand, in linguistics, rhetoric has beendeveloped since ancient times to effectively transmit meaning. This study analyzes how visualrhetoric has changed throughout historical backgrounds by looking at the cases of representativeworks from the 19th century, which can be called as the origin of modern illustration. Throughthis analysis, this study proposes a possibility of the expansion of the methodology of expressiveideas. The range of Visual Rhetoric was divided into six categories and ten kinds of emphasis ingeneral, and the trend of visual rhetoric by age was analyzed through literature review. As aresult, we found that the early 19th century was the heyday of romanticism, and the subjectssuch as fear or supernatural were expressed by intuitive simile technique as the main expressiontechnique. In the mid 19th century, once again had the direct expressions of realism. And, in thelate 19th century, the compound visual ritual technique with various emphasis added to themetaphor expression was mainly used. It is deeply connected with impressionism and symbolism. In this process, the representative works of the nineteenth century are analyzed from therhetorical point of view and the following three values can be summarized. First, visual rhetoricreflects many periods of the time. This is linked to diverse attempts of thematic expressions ofillustration. Second, the planned complex visual rhetoric plays a role as a reasonable visuallanguage. Third, the fusion of illustration and rhetoric has value as a means of expressingdifferentiated imagination. If we systematically consider and plan with visual rhetoric in theconcept planning stage of the work, we will be able to produce even more original results andthe method of how we can express our ideas may become unlimited.