1인 가구 라이프 스타일에 따른 무선 청소기 선호도에 관한 연구

Abstract

Most of the typical single people dwellings are living rooms, restaurants, bedrooms, and one-room and Officetel, which lack storage space. Accordingly, cleaners are often placed inside visible rooms, so they will not be able to ignore their interior as well as their function at the time of purchase. In order to design wireless cleaners targeting single people, it is important to know what their wireless cleaner preferences are. Therefore, the purpose of this study was to classify single people in their 20s and 40s into eight groups of consumer types to identify the factors that prefer wireless cleaners according to their lifestyles. Experiments show that even single people consumers have different preferences for wireless cleaners in different lifestyles. The results of this study will be utilized as important data for product development by referring to the preference factors of the single people consumer type group, which is the target layer at the time of product development of the wireless vacuum cleaner. It will also be possible to understand that lifestyle has a significant impact on product preferences and to apply it to product planning stages for other product families.