방송 콘텐츠 산업에서의 UX디자인 이슈와 업무 역할에 대한 개론적 고찰

Abstract

With the growth of the broadcasting contents industry, the role of UX design has become important. This study aims to outline the issues and their role in UX design to improve the viewing environment through the distribution of content and the profit structure. Methods Through distribution of contents and profit structure, it established research scope by identifying user's usage behavior and level of intervention in UX design. It conducted in-depth interviews with designers with more than 5 years of experience at paid broadcasting and OTT. The process of deriving the major semantic units for design issues through qualitative data analysis, and classifying them into items matched to the distribution structure was repeated and reviewed. UX design issues were derived from the scope of three different screens: contract, content type, and multi-screen. This defined the UX design authority and issue level. Content contracts are low-authorization, but important on the watching experience. Because it includes content data acquisition, viewing rights by service, and payment/advertising issues. Watching/Exploration contents UX design and operation are common in terms of business authority and design issue level. High in authority are functional and service definition, personalization and manipulation. In common, the large scope of UX design issues is the contract. The UX issue should be clearly identified and discussed continuously with the relevant departments. Only then will the fundamental problem be solved in the contract. In addition, the watching experience should be redefined as a content story-oriented user flow for viewing/exploration separated by real-time or not. This study is an introductory consideration that requires a prior understanding of the UX design of the broadcast content industry, and further study is required.