맥락적 사용자 조사에 의한 디자인 개발방안: 헤어스타일러 사용자 행태를 중심으로

Abstract

With the advent of value-based society, markets have moved their pivotal axises to their consumers and users get to have a more critical position in product development. In this c background, this study aims to examine major characteristics of contextual approach which is its critical method, identify interrelationship between contextual approach and industrial design through literature review. Then, through contextual research methods, passive participant observation and contextual inquiry interview, which make possible to obtain deeper insight into the desires and understanding of users, hair-styler user behavior was researched. With passive participant observation and contextual inquiry interview , there were various hidden needs of hair-styler users and product features related to the needs by their behavior process. In addition, between the user groups, light users versus heavy․professional users, there was disparity of product satisfaction. These user groups had opposed views on the same product features. Light users had dissatisfaction and negative product experience but heavy․professional users had much satisfaction and positive experience on all features of hair-stylers. However, because of directly conflicted and too segmented(individualized) needs by the features, these unmet needs and their related features did not lead to proper clues or foundations to new product design. By analyzing the research outcomes and discovering hidden meaning of them, in product experience and product satisfaction, the most important factor is familiarity. As a result, two different ways by the different user groups could be suggested. While for the light users who have a little product knowledge and low frequency in use of hair-stylers a disruptive development should be considered, sustainable development for heavy․professional users who have much specific product knowledge and daily use should be considered.