외식 프랜차이즈 시스템에서 브랜드 이미지가 충성도에 미치는 영향: 긍정적 감정과 관계품질의 매개적 역할

키워드

참고문헌 (77)

1. 강미연, "의류점포의 서비스품질이 지각된 전환장벽과 점포충성도에 미치는 영향", 석사, pp.2002
2. 강병남, "외식 브랜드 이미지,고객만족,고객충성도의 영향관계", 한국조리학회지, 10(4), pp.201~214 (2004)
3. 강정수, "특1급 호텔의 외식레스토랑이미지와 성과에 관한연구", 박사, pp.2007
4. 권유진, "대형할인점의 점포속성 및 의류제품평가가 점포충성도에 미치는 영향", 한국의류학회지, 30(7), pp.1066~1077 (2006), 한국의류학회
5. 김상우, "인터넷쇼핑몰 특성과 관계품질 및 고객애호도의 관계", 경영연구, 17(4), pp.247~273 (2002), 한국산업경영학회
6. 김수진, "의류제품 구매시 소비자의 전환장벽 지각이 점포충성도에 미치는 영향", 한국의류학회지, 25(8), pp.1512~1523 (2001)
7. 김현경, "서비스 신뢰와 충성도의 결정요인 및 발달과정에 대한 정성적 분석", 마케팅연구, 19(4), pp.1~34 (2004), 한국마케팅학회
8. 류경민, "레스토랑의 브랜드 이미지가 재방문의도 및 가격수용성에 미치는 영향에 관한 연구", 박사, pp.2002
9. 박성연, "매장 내 감각적 체험이 매장태도와 애호도에 미치는 영향: 소비감정과 만족의 매개적 영향을 중심으로", 마케팅관리연구, 11(3), pp.1~13 (2006), 한국마케팅관리학회
10. 박은주, "의류제품의 소비감정에 대한 구조 분석", 복식문화연구, 11(2), pp.219~230 (2003), 복식문화학회
11. 서문식, "인터넷상에서 경험하는 감정적 반응의 상호작용효과가 고객행동에 미치는 영향 :고객의 감각추구성향을 중심으로", 마케팅연구, 18(1), pp.77~111 (2003), 한국마케팅학회
12. 유세준, "쇼핑몰 웹사이트에 대한 인지적 특성과 관계품질,구매의도와의 관계에 관한 연구", 중소기업연구, 27(1), pp.195~218 (2005), 한국중소기업학회
13. 이상건, "패밀리레스토랑 점포이미지를 이용한 시장세분화와고객만족에 관한 연구", 외식경영연구, 9(1), pp.197~216 (2006), 한국외식경영학회
14. 이유재, "부정적 소비감정의 선행요인과 결과변수에 대한 연구 -후회감, 실망감을 중심으로 -", 소비자학연구, 16(4), pp.103~128 (2005), 한국소비자학회
15. 이정란, "대형할인점의 점포속성이 고객의 행동의도에 미치는 영향 - 고객의 감정과 관계품질의 매개효과 -", 유통경영학회지, 11(1), pp.121~149 (2008), 한국유통경영학회
16. 이정실, "패밀리 레스토랑의 이미지, 고객만족 및 브랜드 충성도의 관계", 관광·레저연구, 15(2), pp.99~118 (2003), 한국관광.레저학회
17. 이학식, "소비관련 감정척도의 개발", 마케팅연구, 17(3), pp.55~91 (2002), 한국마케팅학회
18. 정형식, "점포이미지와 브랜드이미지 및 매장 내 감정이 소비감정과 만족에 미치는 영향", 마케팅관리연구, 8(3), pp.1~28 (2003), 한국마케팅관리학회
19. 정혜영, "유명브랜드 의류에 대한 인지적 신념과 소비감정이 구매 의도에 미치는 영향", 복식문화연구, 10(3), pp.248~260 (2002), 복식문화학회
20. 한국프랜차이즈협회, "2005프랜차이즈실태조사 요약보고", ~ (2006)
21. 허진영, "소비관련 감정유형, 브랜드 이미지와 신뢰성, 소비행동유형과의 관계", 한국사회체육학회지, 30(0), pp.395~406 (2007), 한국사회체육학회
22. Aaker, David A, "Consumer Evaluations of Brand Extensions", Journal of Marketing, 54, pp.27~41 (1990)
23. Bagozzi, Richard P, "On the Evaluation of Structural Equation Models", Journal of the Academy of Marketing Science, 16(1), pp.74~94 (1988)
24. Barnes, John W, "Typicality as Determinant of Affect in Retail Environment", Advance in Consumer Research, 22, pp.204~209 (1995)
25. Batra, Rajeev, "Developing a Typology of Affective Responses to Advertising", Psychology and Marketing, 7(1), pp.11~25 (1990)
26. Bauer, Hans H, "Building Consumer Relations over the Internet", Journal of Marketing Management, 31(2), pp.155~163 (2002)
27. Biel, Alexander, "Converting Image into Equity, Brand Equity and Advertising: Advertising's Role in Building Strong Brands", Awrence Erlbaum Associates, pp.67~82 (1993)
28. Blackwell, Roger D, "Consumer Behavior" (2001), Hartcourt College Publishers
29. Bleomer, Josee, "On the Relationship Between Store Image, Store Satisfaction and Store Loyalty", European Journal of Marketing, 35(5, pp.6) (1998), 499~513
30. Bowen, John T, "The Relationship Between Customer Loyalty and Customer Satisfaction", International Journal of Contemporary Hospitality Management, 13(5), pp.201~217 (2001)
31. Chaudhuri, Arjun, "The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Loyalty", Journal of Marketing, 65, pp.81~93 (2001)
32. Cronin, J. Joseph, "Measuring Service Quality: A Reexamination and Extension", Journal of Marketing, 56, pp.55~68 (1992)
33. Crosby, Lawrence A, "Relationship Quality in Services Selling: an Interpersonal Influence Perspective", Journal of Marketing, 54(3), pp.68~81 (1990)
34. Doney, Patricia M, "An Examination of the Nature of Trust in Buyer-Seller Relationship", Journal of Marketing, 61(2), pp.35~51 (1997)
35. Edell, Julie A, "The Power of Feeling in Understanding Advertising Effects", Journal of Consumer Research, 14(3), pp.421~433 (1987)
36. Evans, Joel R, "Marketing. 5th ed" (1992), Macmillian Publishing Company
37. Ganesan, Shankar, "Determinants of Long-Term Orientation in Buyer Relationships", Journal of Marketing, 58(2), pp.1~19 (1994)
38. Gardner, Meryl Paula, "Mood States and Consumer Research: A Critical Review", Journal of Consumer Research, 12, pp.281~300 (1985)
39. Graeff, Timothy R, "Using Promotional Messages to Manage the Effects of Brand and Self-Image on Brand Evaluations", Journal of Consumer Marketing, 13, pp.4~18 (1996)
40. Grewal, Dhruv, "The Effect of Wait Expectations and Store Atmosphere Evaluations on Patronage Intentions in Service-Intensive Retail Store", Journal of Retailing, 79(4), pp.259~268 (2003)
41. Gronroos, Christian, "Service Management and Marketing: Managing the Moments of Truth in Service Competition" (1990), Lexington Books
42. Hair, Joseph F, "Multivariate Data Analysis With Readings. 4th ed" (1995), Prentice Hall
43. Heskett, James L, "Putting the Service-Profit Chain to Work", Harvard Business Review, 72, pp.164~174 (1994)
44. Hirschman, Elizabeth C, "Hedonic Consumption: Emerging Concepts, Methods and Propositions", Journal of Marketing, 46(3), pp.92~101 (1982)
45. Isen, Alice M, "Affect,Accessibility of Material in Memory and Behavior:A Cognitive Loop?", Journal of Personality and Social Psychology, 36(1), pp.1~12 (1978)
46. Izard, Carroll E, "Human Emotion" (1977), Plenum
47. Jain, Arun K, "Measuring Store Image Through Multidimension Scaling of Free Response Data", Journal of Retailing, 52(4), pp.61~70 (1976)
48. Johnson, Devon, "Cognitive and Affective Trust in Service Relationships", Journal of Business Research, 58(4), pp.500~507 (2005)
49. Jöreskog, Karl G, "Structural Equation Modeling with the SIMPLIS Command Language" (1993), Scientific Software International
50. Kim, Woo Gon, "Antecedents and Consequences of Relationship Quality in Hotel Industry", International Journal of Hospitality Management, 21(4), pp.321~338 (2002)
51. Koo, Dong Mo, "Managing Store Images by Discount Retailers in Korea", Journal of Korean Academy of Marketing Science, 14, pp.145~169 (2004)
52. Kotler, Phlip, "Marketing Management. 6th ed" (1988), Prentice-Hall
53. Kotler, Phlip, "Marketing Management: Analysis, Planning, Implementation and Control. 9th ed" (1997), Prentice-Hall
54. Lacher, Kathleen T, "An Exploratory Study of the Response and Relationships Involved in the Evaluation of, and in the Intention to Purchase Rock Music", Journal of Consumer Research, 21(2), pp.366~380 (1994)
55. Lagace, Rosemary R, "The Relevance of Ethical Salesperson Behavior on Relationships Quality: The Pharmaceutical Industry", Journal of Personal Selling and Sales Management, 11(4), pp.39~46 (1991)
56. Liljander, Veronica, "The Nature of Customer Relationships in Service", Advances in Service Marketing and Management, 4, pp.141~167 (1995)
57. Mehrabian, Albert, "An Approach to Environmental Psychology" (1974), MIT Press
58. Mizerski, Richard, "An Experimental Evaluation of Music Involvement Measure and Their Relationships with Consumer Purchasing Behavior", Popular Music and Society, 12(3), pp.79~96 (1988)
59. Morgan, Robert M, "The Commitment-Trust Theory of Relationship and Organization", Journal of Marketing, 58(3), pp.20~38 (1994)
60. Nyer, Prashanth U, "The Effects of Satisfaction and Consumption Emotions on Actual Purchasing Behavior", Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 11, pp.62~68 (1998)
61. Oliver, Richard L, "Satisfaction: A Behavioral Perspective on the Consumer" (1997), Mcgraw-Hill
62. Oliver, Richard L, "Cognitive, Affective, and Attribute Bases of the Satisfaction Response", Journal of Consumer Research, 20(4), pp.418~430 (1993)
63. Pan, Yue, "Determinants of Retail Patronage: A Meta-Analytical Perspective", Journal of Retailing, 82(3), pp.229~243 (2006)
64. Reichheld, Frederick F, "Zero Defections: Quality Comes to Service", Harvard Business Review, 68, pp.105~111 (1990)
65. Reichheld, Frederick F, "The Loyalty Effect" (1996), Bain and Company
66. Richard, Michael D., "Service Quality Attributes and Choice Behavior", Journal of Service Marketing, 7(1), pp.59~68 (1991)
67. Richins, Marsha L, "Measuring Emotion in the Consumption Experience", Journal of Consumer Research, 24(2), pp.127~146 (1997)
68. Shim, Soyeon, "Patronage Behavior of Apparel Shopping: Part I. Shopping Orientations, Store Attributes, Information Sources, and Personal Characteristics", Clothing and Textiles Research Journal, 10(2), pp.58~64 (1992)
69. Swinyard, William R, "Shopping Mall Customer Value: The National Mall Shopper and The List of Value", Journal of Retailing and Consumer, 5(3), pp.167~172 (1998)
70. Watson, David, "Toward a Consensual Structure of Mood", Psychological Bulletin, 98(2), pp.219~235 (1985)
71. Watson, David, "Development and Validation of Brief Measure of Positive and Negative Affect; The PANAS Scale", Journal of Personality and Social Psychology, 54(6), pp.1063~1070 (1988)
72. Westbrook, Robert A, "The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction", Journal of Consumer Research, 18(3), pp.84~91 (1991)
73. Wulf, Kristof De, "Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration", Journal of Marketing, 65(4), pp.33~50 (2001)
74. Yin, Jie, "Interactivity of Internet-Based Communications: Impacts on E-Business Consumer Decisions", 박사, pp.2002
75. Yoo, Changjo, "Effect of Store Characteristics and In-Store Emotional Experiences on Store Attitude", Journal of Business Research, 42(3), pp.253~263 (1998)
76. Zeithaml, Valarie A, "The Behavioral Consequences of Service Quality", Journal of Marketing, 60(2), pp.31~46 (1996)
77. Zimmer, Mary R, "Impressions of Retail Stores: A Content Analysis of Consumer Images", Journal of Retailing, 64(3), pp.265~293 (1988)

관련 논문AI추천