소재브랜딩 및 그 전략적 운용에 대한 소비자 평가

키워드

참고문헌 (44)

1. 조성도, "소재 브랜드와 원산지 정보가 기술제품에 대한 소비자 평가에 미치는 영향과 사전지식의 조절효과 연구", 마케팅관리연구, 10(1), pp.57~75 (2005), 한국마케팅관리학회
2. Aaker, David A., "Brand Leadership: The Next Level of the Brand Revolution" (2000), New York: Simon & Shuster
3. Alba, Joseph W., "Memory and Decision Making, in Handbook of Consumer Persuasion Contex" (1991), New York: Guilford Press
4. Bauer, R. A., "Consumer Behavior as Risk Taking, in Dynamic Marketing for a Changing World" (1960), Illinois: American Marketing Association
5. Brehm, Jack W., "A Theory of Psychological Reactance" (1966), California: Academic Press
6. Campbell, Margaret C., "The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm", Journal of Consumer Research, 28, pp.439~449 (2001)
7. Carpenter, Gregory S., "Meaningful Brands From Meaningless Differentiation: The Dependence on Irrelevant Attributes", Journal of Marketing Research, 41, pp.339~350 (1994)
8. Clark, H. H., "Language Use and Language Users, in Handbook of Social Psychology" (1985), Massachusetts: Addison-Wesley
9. Dacin, P. A., "The Effects of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions", Journal of Marketing Research, 31, pp.229~242 (1994)
10. Desai, Kalpish Kaushik, "The Effects of Ingredient Branding Strategies on Host Brand Extendibility", Journal of Marketing, 66, pp.73~93 (2002)
11. Dodds, W. B., "Effects of Price, Brand, and Store Information on Buyers' Product Evaluations", Journal of Marketing Research, 28, pp.307~319 (1991)
12. Dowiling, G. R., "Perceived Risk, in The Elgar Companion to Consumer Research and Economic Psychology" (1999), Edward Elgar
13. Dowiling, G. R., "A Model of Perceived Risk and Intended Risk-Handling Activity", Journal of Consumer Research, 21, pp.119~134 (1994)
14. Einhorn, Hiller J., "Judging Probable Cause", Psychological Bulletin, 99, pp.3~19 (1986)
15. Engel, James F., "Consumer Behavior. 8th edition" (1995), New York: The Dryden Press
16. Erdem, Tulin, "An Empirical Analysis of Umbrella Branding", Journal of Marketing Research, 35, pp.339~351 (1998)
17. Freter, Hermann, "Ingredient Branding-Begriff und Theoretische Begruendung, Moderne Markenfuehrung. Franz Rudolf Esch", ~ (1999)
18. Gaeth, Gary J., "Consumer Evaluations of Multi-Product Bundles: An Information Integration Analysis", Marketing Letters, 2(1), pp.47~57 (1990)
19. Gruenfeld, Deborah H., "Sementics and Pragmatics of Social Inference: How Affirmations and Denials Affect Beliefs in Referent Propositions", Journal of Personality and Social Psychology, 62, pp.38~49 (1992)
20. Harris, Richard Jackson, "Psychology of Pragmatic Implications: Information Processing Between the Lines", Journal of Experimental Psychology: General, 107, pp.1~27 (1978)
21. Jacoby, Jacob, "The Components of Perceived Risk", Advances in Consumer Research, 3, pp.382~383 (1972)
22. Keller, Kevin L., "Strategic Brand Management" (2002), New Jersey: Prentice Hall
23. Kotler, Philip, "B2B Brand Management" (2007), Berlin: Springer
24. Kruglanski, Arie W., "Lay Epistemics and Human Knowledge: Cognitive and Motivational Bases" (1989), New York: Plenum Press
25. LeClerc, France, "Foreign Branding and Its Effects on Product Perceptions and Attitudes", Journal of Marketing Research, 31, pp.263~270 (1994)
26. Levin, Aron, "Theoretical and Empirical Linkages Between Consumers' Responses to Different Branding Strategies", Advances in Consumer Research, 23, pp.296~300 (1996)
27. McCarthy, Michael S., "Improving Competitive Position Using Branded Ingredients", Journal of Product & Brand Management, 8(4), pp.267~285 (1999)
28. McGill, Ann L., "Context Effects in Judgements of Causation", Journal of Personality and Social Psychology, 57, pp.189~200 (1989)
29. Montgomery, Cynthia A., "Risk Reduction and Umbrella Branding", Journal of Business, 65(1), pp.31~50 (1992)
30. Mudambi, Susan, "Brand Importance in Business-to-Business Markets: Three Buyer Clusters", Industrial Marketing Management, 31(6), pp.525~533 (2002)
31. Norris, Donald G., "Ingredient Branding: A Strategy Option with Multiple Beneficiaries", Journal of Consumer Research, 9(3), pp.19~31 (1992)
32. Nunnally, Jum C., "Psychometric Theory. 2nd ed" (1978), New York: McGraw-Hill
33. Park, C. Whan, "Evaluation of Brand Extensions: The Role of Product Level Similarity and Brand Concept Consistency", Journal of Consumer Research, 18, pp.185~195 (1991)
34. Park, C. Whan, "Composite Branding Alliances: An Investigation of Extension and Feedback Effects", Journal of Marketing Research, 38, pp.453~466 (1996)
35. Petty, Richard E., "The Effect of Involvement on Responses to Argument Quantity and Quality: Central and Peripheral Routes to Persuasion", Journal of Personality and Social Psychology, 46(1), pp.69~81 (1984)
36. Rao, Ashkay R., "Brand Alliances as Signals of Product Quality", Sloan Management Review, 36(Fall), pp.87~97 (1994)
37. Rid, Johannes, "Ingredient Branding: A Strategy Option", pp.2004
38. Richardson, Paul S., "Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality", Journal of Marketing, 58, pp.28~36 (1994)
39. Rodrigue, Christina S., "Brand Alliance Dependency and Exclusivity: An Empirical Investigation", Journal of Product & Brand Management, 13(7), pp.477~487 (2004)
40. Samu, Sridhar H., "Using Advertising Alliances for New Product Introduction: Interactions between Product Complementarity and Promotional Strategies", Journal of Marketing, 63, pp.57~74 (1999)
41. Simonin, Bernard L., "Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes", Journal of Marketing Research, 35, pp.30~42 (1998)
42. Vaidyanathan, Rajiv, "Strategic Brand Alliances: Implications of Ingredient Branding for National and Private Label Brands", Journal of Product & Brand Management, 9(4), pp.214~228 (1999)
43. Venkatesh, R., "Products with Branded Components: An Approach for Premium Pricing and Partner Selection", Marketing Science, 16(2), pp.146~165 (1997)
44. Zeithaml, Valerie A., "Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence", Journal of Marketing, 52, pp.2~22 (1988)

관련 논문AI추천