소비자들은 언제 온라인 리뷰를 가짜리뷰라고 지각할까?

키워드

참고문헌 (81)

1. 강나윤, "레스토랑 온라인 이용후기의 메시지측면성이 정보신뢰도와 레스토랑 방문의도에 미치는 영향", 호텔경영학연구, 23(4), pp.1~22 (2014), 한국호텔외식관광경영학회
2. 강지우, "음식점 가짜 리뷰 판별을 위한 기계학습 방법 비교", 한국정보과학회 학술발표논문집 (2017)
3. 강한솔, "텍스트 피쳐 추출 방식에 따른 음식점 거짓리뷰 탐지성능 비교분석", 전기학회논문지, 69(6), pp.924~929 (2020), 대한전기학회
4. 김기중, "온라인 소비자 리뷰의 법률문제: 소비자의 표현의 자유와 사업자의 명예보호 및 인터넷 사업자의 책임 사이의 충돌 문제를 중심으로", 언론과 법, 14(2), pp.63~98 (2015), (사)한국언론법학회
5. 김인규, "온라인 구전과 마케팅 성과의 다이나믹스 연구 : 모바일 게임 앱 리뷰를 중심으로", 한국콘텐츠학회 논문지, 20(12), pp.36~48 (2020), 한국콘텐츠학회[DOI]
6. 김지영, "온라인 리뷰의 힘: 온라인 리뷰 유형에 따른 소비자 평가", 상품학연구, 38(4), pp.21~30 (2020), 한국상품학회[DOI]
7. 김지응, "외식 블로그 마케팅이 구매의도에 미치는 영향에 대한 연구 - 신뢰의 매개효과를 중심으로", 관광연구, 30(5), pp.85~105 (2015), 대한관광경영학회
8. 김지희, "공유숙박 서비스 성공에 미치는 요인에 대한 실증연구", 경영정보학연구, 21(2), pp.69~89 (2019), 한국경영정보학회[DOI]
9. 정다비치, "빅데이터 분석을 활용한 가짜 리뷰 필터링 시스템 ADDAVICHI", 한국인터넷방송통신학회 논문지, 19(6), pp.1~8 (2019), 한국인터넷방송통신학회[DOI]
10. 박수희, "온라인 사회망 시스템의 집단 스팸 리뷰의 특성 분석", 디지털콘텐츠학회논문지, 19(11), pp.2077~2084 (2018), 한국디지털콘텐츠학회[DOI]
11. 박지현, "국내 쇼핑 사이트 적용을 위한 리뷰 스팸 탐지 방법의 성능 평가", 정보과학회논문지, 44(4), pp.339~343 (2017), 한국정보과학회
12. 박찬, "온라인에서의 구전커뮤니케이션이 상표평가에 미치는 영향에 관한 연구: 상표사용후기와 답글을 중심으로", 소비자학연구, 17(1), pp.73~93 (2006), 한국소비자학회
13. 소현진, "신뢰받는 블로그 콘텐츠의 특성 탐구 : 파워블로그의 사용후기분석과 소비자 조사를 통하여", 한국콘텐츠학회 논문지, 13(1), pp.73~82 (2013), 한국콘텐츠학회[DOI]
14. 오영교, "LSTM(Long Short-Term Memory)을 이용한 가짜 리뷰 생성과 분석 및 평가", 정보과학회논문지, 46(6), pp.515~525 (2019), 한국정보과학회[DOI]
15. 유병호, "레스토랑 리뷰 속성의 소셜미디어 신뢰도 및 행동의도에 대한 효과", 관광레저연구, 30(5), pp.77~96 (2018), (사)한국관광레저학회
16. 이성운, "크라우드소싱 기반 문장재구성 방법을 통한 의견 스팸 데이터셋 구축 및 평가", 정보과학회 컴퓨팅의 실제 논문지, 22(7), pp.338~343 (2016), 한국정보과학회
17. 이승은, "가짜 리뷰는 어떻게 골라낼까", 슬로우뉴스, ~ (2014)
18. 이종민, "'내돈내산'후기라더니… 뒷광고도 논란", 세계일보, ~ (2020)
19. 이학식, "정보제공자와 정보수용자의 특성이 부정적 구전의 수용성에 미치는 영향", 소비자학연구, 5(2), pp.33~44 (1994)
20. 이호정, "네이버, '영수증 리뷰' 1억 DB달성", 서울파이낸스, ~ (2020)
21. 정지은, "”요기요·G마켓에 가짜 리뷰 올려드립니다"…쉿! 8000원의 '은밀한 제안'", 한국경제, ~ (2020)
22. 한희정, "공유경제 숙박상품 선택에 영향을 미치는 상대적 정보 신호 분석", 한국경영정보학회 학술대회 논문집 (2016)
23. 허종호, "선행 브랜드확장과 추격 브랜드확장의 시장성과가 추격확장제품의 모브랜드에 미치는 반향효과", 한국콘텐츠학회 논문지, 16(5), pp.686~697 (2016), 한국콘텐츠학회[DOI]
24. Akerlof, G. A, "Uncertainty in Economics" (1978), Academic Press
25. Banerjee, S., "Understanding the Process of Writing Fake Online Reviews", 9th International Conference on Digital Information Management (ICDIM 2014), pp.68~73 (2014)
26. Banerjee, S., "Using Supervised Learning to Classify Authentic and Fake Online Reviews", 9th International Conference on Ubiquitous Information Management and Communication, pp.1~7 (2015)
27. Bhattacharya, S., "Imperfect Information, Dividend Policy, and the Bird in the Hand Fallacy", The Bell Journal of Economics, pp.259~270 (1979)
28. Carbonell, G., "The Impact of Emotionality and Trust Cues on the Perceived Trustworthiness of Online Reviews", Cogent Business and Management, 6(1), pp.1~14 (2019)
29. Chafe, W., "Evidentiality in English Conversation and Academic Writing", Evidentiality : The Linguistic Coding of Epistemology, 20, pp.261~272 (1986)
30. Cheng, L. C, "Case Study of Fake Web Reviews", The 2017 IEEE, 2017, 706~709
31. Cheng, Q., "How Emerging Market Investor Response to Food Nutrition Labelling Regulation", 2020 Global Marketing Conference at Seoul (2020)
32. Cheung, C. M., "The Impact of Electronic Word-Of-Mouth Communication : A Literature Analysis and Integrative Model", Decision Support Systems, 54(1), pp.461~470 (2012)
33. Cheung, C. M, "The Impact of Electronic Word-of-Mouth : The Adoption of Online Opinions in Online Customer Communities", Internet Research, 18(3), pp.229~247 (2008)
34. Chew, S., "Modelling and Simulation of the Formation of Social Networks", Social Sciences, 6(3), pp.79~ (2017)
35. Choi, S., "The Role of Power and Incentives in Inducing Fake Reviews in The Tourism Industry", Journal of Travel Research, 56(8), pp.975~987 (2017)
36. Churchill, G.A., Jr, "A Paradigm for Developing Better Measures of Marketing Constructs", Journal of Marketing Research, 16(1), pp.64~73 (1979)
37. Crawford, M., "Survey of Review Spam Detection Using Machine Learning Techniques", Journal of Big Data, 2(1), pp.1~24 (2015)
38. Fang, B., "Analysis of the Perceived Value of Online Tourism Reviews : Influence of Readability and Reviewer Characteristics", Tourism Management, 52, pp.498~506 (2016)
39. Filieri, R., "What Makes Online Reviews Helpful? A Diagnosticity-Adoption Framework to Explain Informational and Normative Influences in E-Wom", Journal of Business Research, 68(6), pp.1261~1270 (2015)
40. Forrest, E., "Opinions, Recommendations and Endorsements : The New Regulatory Framework for Social Media", Journal of Business and Policy Research, 5(2), pp.88~99 (2010)
41. Hancock, J. T., "Oxford Handbook of Internet Psychology", pp.289~301 (2007)
42. Hayes, A. F., "Introduction to Mediation, Moderation, and Conditional Process Analysis: Methodology in The Social Sciences", pp.193~ (2013), Kindle Edition
43. Heal, G., "The Relationship Between Price and Extraction Cost for a Resource with a Backstop Technology", The Bell Journal of Economics, pp.371~378 (1976)
44. Hennig-Thurau, T., "Electronic Word-Of-Mouth : Motives for and Consequences of Reading Customer Articulations on the Internet", International Journal of Electronic Commerce, 8(2), pp.51~74 (2003)
45. Heydari, A., "Detection of Review Spam : A Survey", Expert Systems With Applications, 42(7), pp.3634~3642 (2015)
46. Holla, L., "A Comparative Study on Fake Review Detection Tech- Niques", International Journal of Engineering Research in Computer Science and Engineering, 5(4) (2018)
47. Huang, A. H., "A Study of Factors that Contribute to Online Review Helpfulness", Computers in Human Behavior, 48, pp.17~27 (2015)
48. Hubert, M., "Acceptance of Smartphone‐Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context", Psychology and Marketing, 34(2), pp.175~194 (2017)
49. Jindal, N., "Opinion Spam and Analysis", 2008 International Conference on Web Search and Data Mining, pp.219~230 (2008)
50. Jones, T. M., "Ethical Decision Making by Individuals in Organizations : An Issue-Contingent Model", Academy of Management Review, 16(2), pp.366~395 (1991)
51. Joshi, A., "The Direct and Indirect Effects of Advertising Spending on Firm Value", Journal of Marketing, 74(1), pp.20~33 (2010)
52. Kahneman, D., "Prospect Theory : An Analysis of Dexision under Risk", Economica, 47, pp.263~291 (1979)
53. Kirmani, A., "No Pain, No Gain : A Critical Review of the Literature on Signaling Unobservable Product Quality", Journal of Marketing, 64(2), pp.66~79 (2000)
54. Kumar, N., "Research Note : The Influence of Recommendations and Consumer Reviews on Evaluations of Websites", Information Systems Research, 17(4), pp.425~439 (2006)
55. Kusumasondjaja, S., "Credibility of Online Reviews and Initial Trust : The Roles of Reviewer’s Identity and Review Valence", Journal of Vacation Marketing, 18(3), pp.185~195 (2012)
56. Li, M., "Helpfulness of Online Product Reviews as Seen by Consumers : Source and Content Features", International Journal of Electronic Commerce, 17(4), pp.101~136 (2013)
57. Liebermann, Y., "Perceived Risks as Barriers to Internet and e-commerce Usage", Qualitative Market Research : An International Journal, 5(4), pp.291~300 (2002)
58. Liu, Z., "What Makes a Useful Online Review? Implication for Travel Product Websites", Tourism Management, 47, pp.140~151 (2015)
59. Luca, M., "Fake it Till You Make it : Reputation, Competition, and Yelp Review Fraud", Management Science, 62(12), pp.3412~3427 (2016)
60. Metzger, M. J., "College Student Web Use, Perceptions of Information Credibility, and Verification Behavior", Computers and Education, 41(3), pp.271~290 (2003)
61. Morris, M. R, "Tweeting is Believing? Understanding Microblog Credibility Perceptions", ACM2012 Conference On Computer Supported Cooperative Work, pp.441~450 (2012)
62. Mrudula, P., "A Survey on Challenges and Opportunistic Spotting Fake Reviewer Groups in Consumer Reviews", International Journal of Scientific Research in Computer, 3(1), pp.71~76 (2018)
63. Mudambi, S. M., "Research Note: What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon. com", MIS quarterly, pp.5~200 (2010)
64. Mukherjee, A, "What Yelp Fake Review Filter Might be Doing?", International AAAI Conference on Web and Social Media, 7(1), pp.409~418 (2013)
65. Munar, A. M., "Motivations for Sharing Tourism Experiences Through Social Media", Tourism Management, 43, pp.46~54 (2014)
66. Nelson, P., "Advertising as Information", Journal of Political Economy, 82(4), pp.729~754 (1974)
67. Ott, M., "Finding Deceptive Opinion Spam by any Stretch of The Imagination", arXiv preprint arXiv:1107.4557, ~ (2011)
68. Park, D. H., "The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention : The Moderating Role of Involvement", International Journal of Electronic Commerce, 11(4), pp.125~148 (2007)
69. Park, S. B., "The Effect of Low versus High‐Variance in Product Reviews on Product Evaluation", Psychology and Marketing, 30(7), pp.543~554 (2013)
70. Reyes-Menendez, A., "The Importance of Behavioral Data to Identify Online Fake Reviews for Tourism Businesses: A Systematic Review", PeerJ Computer Science, 5, pp.e219~ (2019)
71. Rubin, V. L., "Assessing Credibility of Weblogs", AAAI Spring Symposium: Computational Approaches to Analyzing Weblogs, pp.187~190 (2006)
72. Saura, J. R., "Do Online Comments Affect Environmental Management? Identifying Factors Related to Environmental Management and Sustainability of Hotels", Sustainability, 10(9), pp.3016~ (2018)
73. Shen, C. C., "Remedies for Information Asymmetry in Online Transaction", Internet Research, 21(2), pp.154~170 (2011)
74. Song, J, "Crowdtarget: Target-Based Detection of Crowdturfing in Online Social Networks", 22nd ACM SIGSAC Conference On Computer And Communications Security, pp.793~804 (2015)
75. Tseng, S., "Credibility and Computing Technology", Communications of the ACM, 42(5), pp.39~44 (1999)
76. Wang, G., "Identify Online Store Review Spammers via Social Review Graph", ACM Transactions on Intelligent Systems and Technology(TIST), 3(4), pp.1~21 (2012)
77. Ward, M. R., "Internet Shopping, Consumer Search and Product Branding", Journal of Product & Brand Management, 9(1), pp.6~20 (2000)
78. Weiss, A. M., "Listening to Strangers : Whose Responses are Valuable, How Valuable are they, and Why?", Journal of Marketing Research, 45(4), pp.425~436 (2008)
79. Zhao, D., "Google Search Effect on Experience Product Sales and Users' Motivation to Search : Empirical Evidence from the Hotel Industry", Journal of Electronic Commerce Research, 19(4), pp.357~369 (2018)
80. Zhu, F., "Impact of Online Consumer Reviews on Sales : The Moderating Role of Product and Consumer Characteristics", Journal of Marketing, 74(2), pp.133~148 (2010)
81. Zhu, J., "Effectiveness of Blog Advertising: Impact of Communicator Expertise, Advertising Intent, and Product Involvement", ICIS 2007, pp.121~ (2007)

관련 논문AI추천