Social Images Reflected through English and Korean Neologisms in the New Normal Era
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This paper explores the linguistic emergence of English and Korean neologisms during the COVID-19 pandemic’s ‘new normal’ era. Employing qualitative analysis of online platforms and social media, the study identifies contemporary terms that encapsulate shifts in social dynamics and communication practices. It categorizes these neologisms into six themes: Adaptation and Response, Digital Transformation, Health and Well-being, Social and Cultural Shifts, Economic Reshaping, and Language Evolution. The research captures how the pandemic has globally impacted language, revealing shared experiences and universal themes amidst crisis. It concludes by discussing the resilience and adaptability of language, highlighting the ongoing evolution of pandemic-era neologisms. The paper also delves into the methodological approach, emphasizing the importance of comparative analysis to understand linguistic changes holistically. It underlines the significance of these neologisms in reflecting societal transitions, emphasizing their role in shaping future linguistic trends and communication strategies.
Abstract
This paper explores the linguistic emergence of English and Korean neologisms during the COVID-19 pandemic’s ‘new normal’ era. Employing qualitative analysis of online platforms and social media, the study identifies contemporary terms that encapsulate shifts in social dynamics and communication practices. It categorizes these neologisms into six themes: Adaptation and Response, Digital Transformation, Health and Well-being, Social and Cultural Shifts, Economic Reshaping, and Language Evolution. The research captures how the pandemic has globally impacted language, revealing shared experiences and universal themes amidst crisis. It concludes by discussing the resilience and adaptability of language, highlighting the ongoing evolution of pandemic-era neologisms. The paper also delves into the methodological approach, emphasizing the importance of comparative analysis to understand linguistic changes holistically. It underlines the significance of these neologisms in reflecting societal transitions, emphasizing their role in shaping future linguistic trends and communication strategies.
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