포스트 팝아트의 대중문화 해석과 비평적 감상교육 제안

Abstract

This article compares pop art's pop culture interpretation, which has emerged since the 1950s, to the various phenomena of post-pop art such as Europe, China, Japan, and Korea, after Andy Warhol's death. Through this, I would like to critically expand the appreciation education of pop art, which has become a contemporary culture. Reproduction of images caused by mass cloning has transformed today's life into a daily central culture. Elite art, which avant-garde art called out, has been withdrawn as a side of popular culture amid the challenges of pop art linked to everyday life. In particular, in the era of diversity in the 21st century, pop art, in conjunction with political power, economic effects, and various environments of each country, led to the path of individualization (a creative interpretation of artists). Post-pop art goes beyond the category of "replication of images in modern art (portrait images of famous people, logos of luxury brands, reproduction of famous paintings, etc.)" pursued by early pop art. It extends its scope to "business-linked commercialism," "positive and negative dualism of popular culture," "collaboration with design products," "characterization and branding," and "use of media and online." Therefore, the cross-sectional interpretation of early pop art, which has been taught at art education sites, should be expanded. Understanding the contemporaries of pop art in various socio-cultural environments is also very important in establishing a new identity of "21st-century Korean pop art," which is led by young artists. We met with a free multimedia environment and non-face-to-face culture in the post-corona era. Now, we all need to move beyond passive appreciation education to critical appreciation education that develops by comparing the past and the present. This is the same application for developing creativity and interpreting other cultural phenomena. Pop art started more than 70 years ago. Therefore, it is a very important part to compare 'Pop Art's Yesterday and Today'. As a result, the study will encourage learners to escape from the uniform thinking of understanding pop art with the logic of "Pop culture = commercialization." By voluntarily recognizing the contemporaries and identities of post-pop art, the learner intends to contribute to accepting art in everyday life and developing a creative perspective through it.