신문 광고언어의 문법성 연구
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초록
The purpose of this paper is study of grammaticality of Korean newspaper advertisement. Most of newspaper advertisement is grammatically correct. But some of them is not correct in grammar. The advertising sentence delete some elements. But they delete some essential elements and make not correct sentence. Sometimes they delete subject, and sometimes object. They delete usually what they want to advertise. To increase advertising effect, they make incorrect sentence. But this not good for language education. The advertisement's influence is great, for that reason the advertising sentence must correct always.
Abstract
The purpose of this paper is study of grammaticality of Korean newspaper advertisement. Most of newspaper advertisement is grammatically correct. But some of them is not correct in grammar. The advertising sentence delete some elements. But they delete some essential elements and make not correct sentence. Sometimes they delete subject, and sometimes object. They delete usually what they want to advertise. To increase advertising effect, they make incorrect sentence. But this not good for language education. The advertisement's influence is great, for that reason the advertising sentence must correct always.
참고문헌 (16)
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- "광고정보센터"[URL]
- "한국언론재단"[URL]