광고 표제의 문장 유형 연구

Abstract

The purpose of this study is to find the sentence type and the feature of newspaper advertisement headline. The result of this study is as follows: First, the sentence conclusion type is expressed by the conclusion type and the non-conclusion type in newspaper advertisement headline. Secondly, the conclusion type appears more frequency than the non-conclusion type. A declarative Sentence appears frequency in the conclusion type. Especially, the rank of the hearer honorification in a conclusion type was investigated that expressing quite honorifically was most preferred. Third, in the sentence pattern of conclusion type, the short sentence was used more frequently than the compound sentence. And in the case of short sentence, the completion sentence pattern possessed the sentence ingredients completely was investigated to use more frequently than the omission sentence pattern not possessed them. Finally, the non-conclusion type has the morphologic structure and the syntactical structure. Especially it was investigated that the syntactical structure of construction in the way of an unconjugated adjective+noun than the morphologic structure of combined pattern in the way of noun or noun+noun