해양관광정보관련 어촌계 웹사이트의 평가 - 3C-D-T모델과 접근성을 중심으로

Abstract

This study aims to evaluate and analyze the Korean fishing village cooperatives' web sites in order to facilitate the sea tourism through information management. The cooperatives' web site is one of the most effective and efficient way to provide the relative information concerning sea tourism and is recently considered as a successful key for developing the fishing village's economy. Through the 3C-D-T model and web's accessibility, most Korean fishing village cooperatives' web sites, including public institution initiative and fishing village cooperative's initiative web sites, are assessed and comparatively analyzed in this study. The content factors include natural landscape, tourism activity, accommodation, food, geographic accessibility, relative fee, and social culture which are all provided in most of the web sites. However, commerce and community factors are only partially serviced. The institutional security factor is one of the technology factors in the 3C-D-T model which can be differentiated from other web sites. Nevertheless, The digital divide which is important these days, both for the public institution initiative and fishing village cooperatives initiative web sites, still has problems concerning web accessibility. Based on the result of evaluative analysis, the suggestions are such below. First, establishing a strategy for the fishing village cooperatives' web site should be revised considering information and business capability. Second, making affiliation with the local government or public institution web pages should be implemented in order to achieve sustainable development. Finally, the enhancement of public relations should be performed effectively, which could involve registration of portal web sites and search engines.