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어촌체험 마을의 체험 신기성과 방문만족과의 관계

A Study on the Relationship between the Novelty and the Satisfaction for the Experience of the Visit Fishing Tour Village

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초록

Fishing village tourism is important for it can utilize the resources of the sea(ocean) and also increase household incomes of the entire community. In spite of these benefits, there exists insufficient comprehensive and systematic policy making for the fishing village tourism. To develop its potentiality, it is necessary that we survey the characteristics of fishing village. We should focus on the visitors' standpoints and connect them to merchandising. This should be based on the accurate understanding of fishing villages' cultural values. This study shows the relationship between the novelty of experience and the extent of its satisfaction on visiting fishing tour village. It also analyzes how the experience of novelty and its satisfaction can influence the visitors' intention to revisit. This study was conducted in Mandae Village, Chungchungnamdo, Korea, using 213 valid questionnaires, and used SPSS 18.0 as the statistical program to analyze the data. The following are the three hypothesis and its analysis. Hypothesis 1: The novelty of experiencing a fishing tour village has an significant influence on the visitors' satisfaction (results showed that "breakaway from the routine" had significant influence). Hypothesis 2: The novelty of the experience of the fishing tour village may have a significant influence on the visitors' decision for revisit (results showed that "the breakaway from the routine" had a significant influence). Hypothesis 3: Satisfaction of fishing tour village experience have significant influence on the visitors' decision for revisit (result showed that satisfaction with the fishing village visiting has a significant influence).

Abstract

Fishing village tourism is important for it can utilize the resources of the sea(ocean) and also increase household incomes of the entire community. In spite of these benefits, there exists insufficient comprehensive and systematic policy making for the fishing village tourism. To develop its potentiality, it is necessary that we survey the characteristics of fishing village. We should focus on the visitors' standpoints and connect them to merchandising. This should be based on the accurate understanding of fishing villages' cultural values. This study shows the relationship between the novelty of experience and the extent of its satisfaction on visiting fishing tour village. It also analyzes how the experience of novelty and its satisfaction can influence the visitors' intention to revisit. This study was conducted in Mandae Village, Chungchungnamdo, Korea, using 213 valid questionnaires, and used SPSS 18.0 as the statistical program to analyze the data. The following are the three hypothesis and its analysis. Hypothesis 1: The novelty of experiencing a fishing tour village has an significant influence on the visitors' satisfaction (results showed that "breakaway from the routine" had significant influence). Hypothesis 2: The novelty of the experience of the fishing tour village may have a significant influence on the visitors' decision for revisit (results showed that "the breakaway from the routine" had a significant influence). Hypothesis 3: Satisfaction of fishing tour village experience have significant influence on the visitors' decision for revisit (result showed that satisfaction with the fishing village visiting has a significant influence).

참고문헌 (38)

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