어청도의 인터넷 마케팅 추진전략

Abstract

Eocheongdo is known for its fine sea fishing and offers peculiar historical, cultural heritance such as Chidongmyo and Bongsudae. It possess a beautiful waterline, port, and light house. Its current situation, however, it is seldom looking for economic ways of living, as the current situation not many tourists come because of the long sea route. Moreover, the morale of island's inhabitants has fallen and this lonely island is estranged by its far distance in Gogunsangundo's sightseeing belt development work. Hereupon, this study is aimed to seek economic ways of living for the island. As for the link, it has presented strategic plans to unfold marketing of place which is Eocheongdo in Internet environment. In order to propel Internet marketing, firstly, there must be expansion of telecommunication infrastructure, strategic website construction which enables it to convey the differentiated strength and allurement of the island and customer-oriented differentiation plans are presented. And it will ensure customer satisfaction through a continuous relationship management based on trust with the customer by presenting plans for customer support in Internet environment. Such efforts must be spread coherently strategically with seeking advice of many inhabitants. Support by the central and local government is urgently needed.