섬 축제의 경제적 효과 및 활성화 방안 - 임자도 튤립축제를 중심으로-

Abstract

As for Jeonnam, it had weaker industrial foundation than other areas since the initial period of implementation of the local self-governing system and it has been interested in tourism industry as a strategy of regional economic revitalization, and the representative one is revitalization of local festival. Many local festivals have vanished since 2008 due to appearance of useless festival theory including administrative display and wastage but 86 festivals with the largest number of the country are still held in Jeonnam every year. The most important things for local festivals to be developed as continuous tourism industry are participation of local residents, establishment of support foundation, and enhancement of added value through contribution to local residents' income but Jeonnam failed to reflect full intention of local residents in tourism development process up to now and therefore, it had conflicts with residents. This study grasped festival spirit of local residents and economic ripple effect through tulip festival of Sinan-gun, the representative island region in southwest area of Jeonnam and then, it conducted investigation from such two aspects as actual value and effective value. With respect to analysis of economic ripple effect using regional input-output table, it exhibited that effect on production inducement was total 2.86 billion won, added value inducement effect was 1.11 billion won, import induction effect was 0.35 billion won, and employment inducement effect was 54 people. Evaluation on festival economic value using contingent valuation method for local residents showed estimation of 662,031,744 won. Policy implications drawn from research results are as follows. First, it was found that Sinan tulip festival had a great economic ripple effect comparing to the cost but that signal given to the regional industry by the festival was not very great. Therefore, it is necessary to connect local living environment with regional industry in order for a local festival to achieve development and expanded reproduction. Second, social value of community formation is very important to local festivals. According to a survey, local residents have a certain degree of community pride through festivals but they expect tourism or regional development than community integration through festivals. Local festivals are not relevant to direct living of most residents for a long time and are promoted to a government-initiated direction with priority to tourists and therefore, feasts with mobilized tourists but without foodstuffs and goods to buy have continued without internal instability. In the case of successful local festivals, it was found that festivals were held focusing on theme with regional characteristic and residents deeply participated in the overall process of the festivals. Therefore, it is required to seek an endogenous development model for a local festival to be connected to various characteristics of the region.