포켓몬스터의 인기 이유와 일본고전문학의 확장성

Abstract

Since the sale of Pokemon GO in 2016, there has been a craze around the world for Pokemon. Although various media outlets have been competitive in analyzing the causes of popularity, most of them point to technical factors such as AR technology and simple way of game play. This paper reveals the background of Pokemon contents in Japanese classical literature. Pokémon’s original source of media mix, which is utilized in games, comics, animation and character industries, can find its roots in the publishing and theater fields of the Edo era. The steady expansion of the game world was also seen in Japan’s classic literary creation process, Sekai(or story-world) and Shuko(or idea). Its characteristics are world’s expansion, and various characters and order (an opposing plot) are considered as factors of expansion. Also, collection and training, one of Pokemon’s biggest characteristics, can be seen in Edo era. There are Fair Fever and Barneske(or poster). As such, the traditional culture was based on, Pokemon was able to succeed.