아파트 단지 내 상가의 규모 결정요인에 관한 연구

Abstract

The size of commercial facilities in apartment complex is often considered to be affected only by the number of household. However, there is a considerable gap between the thought and the reality. Recently, the commercial facilities have been competing against nationwide convenience stores, discount store, and so on. Consequently, these environmental changes affected the characteristics of commercial facility, such as its size and roles. Hence the need of consideration regarding its various factors has been increased. Therefore, this study attempted to explain the determinating factors on the size of commercial facilities in apartment complex. The analysis was implemented based on the data collected from 278 commercial facilities in apartment complex, located in 25 different administrative districts in Seoul, Korea. The empirical result shows that the size of commercial facilities is affected by various factors, such as economic capacity of residents, market price of apartment complex, transportation accessibility, and adjacency of demand inducing facilities like schools, neighboring population, buying power, and competitors. As a result, when planning for commercial facilities in apartment complex, the above factors, e. g. apartment complex characteristics, location characteristics, and trade area characteristics, should be considered comprehensively.