중국 표어를 통해 본 중국인의 수(数)와 양(量)의 활용 양상

Abstract

Due to Corona in 2020, slogan has played a more important role than before, and the method of propagating slogan has been diversified such as the Internet and SNS. Through the Chinese search engine, this study comprehensively collected supporting phrases and photographic image data, and from that analyzed the phrases, and found common language habits among Chinese people. That is, the Chinese often use expressions of numbers or quantities. Specific expressions of the slogan are quantitative phrases, reduplicative (nouns, adjectives, verbs, classifier), pronouns, special phrases, and adverbs of degree and idioms. The use of quantifiers was also the most prominent part of the general syntactic characteristics of Chinese, and also played a central role in the slogan. In quantitative constructions, numbers typically convey objective figures, but in more cases they convey virtual quantity. In the form of reduplicative, nouns were most frequently used, and verb reduplicative was used in various ways as VV, V一V, and ABAB, forming. Another characteristic was that the slogan was appealing to the public by using conjugated form of request. The slogan has a limited number of characters and format. The slogan has a limited number of characters and the format, and the content delivered plays a very important role as it contains the gist of the government's main policy notifications, daily information delivery, and individual rules of conduct. To efficiently achieve the purpose of these slogans, various number and quantity representations can be utilized in the slogan phrases.