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중국 자동차 산업의 경쟁전략과 성과에 대한 탐색적 연구

An Exploratory Study of Competitive Strategy and Performance in Chinese Automotive Industry

허문구|친즈민
경영경제연구소 (management & economic research institute)|2021.06|아태비즈니스연구 ((APJB) Asia Pacific Journal of Business)|제12권 제2호|pp. 61-79|DOI https://doi.org/10.32599/apjb.12.2.202106.61

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참고문헌

키워드

Firm PerformanceCompetitive StrategiesPure StrategyHybrid StrategyChinese Auto Industry

초록

Purpose - The purpose of this study was to analyze the impact of a company's competitive strategy on corporate performance in the highly competitive Chinese automotive industry. Design/methodology/approach - This study collected 14 survey data from automotive companies in China which be listed more than one year. We chosen the exploratory study with deriving research assignments, and the final research results are presented as propositions to proceed with the study. Findings - First, in the Chinese automobile industry, a company's competition strategy has a positive impact on corporate performance. and also the Differentiation strategy and the Low-cost strategy both have a positive impact on corporate performance. In addition, a company pursuing the Differentiation strategy that it would achieve better corporate performance than a company pursuing the Low-cost strategy. Second, it has been shown that the hybrid strategy rather than the pure strategy in the Chinese automobile industry can achieve higher corporate performance. Research implications or Originality - First, the type of competitive strategy in Chinese automotive industry were identified through the original strategies presented by Porter and Murray, and the impact of the Low-cost and the Differentiation strategies on corporate performance was analyzed. Second, contributing to the study of pure and hybrid strategies that are still under discussion now. Third, it also suggested practical implications that companies in China's automotive industry should pursue cost or differentiation advantages to secure competitive advantage.

Abstract

Purpose - The purpose of this study was to analyze the impact of a company's competitive strategy on corporate performance in the highly competitive Chinese automotive industry. Design/methodology/approach - This study collected 14 survey data from automotive companies in China which be listed more than one year. We chosen the exploratory study with deriving research assignments, and the final research results are presented as propositions to proceed with the study. Findings - First, in the Chinese automobile industry, a company's competition strategy has a positive impact on corporate performance. and also the Differentiation strategy and the Low-cost strategy both have a positive impact on corporate performance. In addition, a company pursuing the Differentiation strategy that it would achieve better corporate performance than a company pursuing the Low-cost strategy. Second, it has been shown that the hybrid strategy rather than the pure strategy in the Chinese automobile industry can achieve higher corporate performance. Research implications or Originality - First, the type of competitive strategy in Chinese automotive industry were identified through the original strategies presented by Porter and Murray, and the impact of the Low-cost and the Differentiation strategies on corporate performance was analyzed. Second, contributing to the study of pure and hybrid strategies that are still under discussion now. Third, it also suggested practical implications that companies in China's automotive industry should pursue cost or differentiation advantages to secure competitive advantage.

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관련 논문AI추천

Strategic Group Approach for Six SOEs at China’s Automobile Industry최병헌중국연구소 · 중국연구2014 · 제62권 중국진출 한국기업의 내부역량과 전략 적합성이 성과에 미치는 영향고명걸, 조강필, 조혜진, 함정식대한중국학회 · 중국학2014 · 제47호중국 서비스 업체의 서비스 혁신이 성과에 미치는 영향에 대한 원가우위 전략과 차별화 전략의 조절효과김연성, 김영길, 박정수서비스사이언스학회 · 서비스 연구2017 · 제7권 제2호중국 진출 중소기업의 생산전략이 경영성과에 미치는 영향정윤계한국전문경영인학회 · 전문경영인연구2015 · 제18권 제3호중국 자동차 산업의 기술혁신, 성장전략 및 산업정책의 시사점백서인, 이성민, 장현준한국지식경영학회 · 지식경영연구2016 · 제17권 제2호중국 현지 자동차기업의 경영전략 수렴에 관한 연구 - 치루이(奇瑞), 지리(吉利), 비야디(比亚迪)를 중심으로 -최병헌아태지역연구센터 · 중소연구2011 · 제35권 제3호

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