Creating Consumer-Centered Value Beyond Profit: An Analysis of Top Winning Asian Case Studies in WACC2023
0
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
In the current ever-changing business landscape, prosperous firms are the ones that go beyond conventional profit-oriented models and instead focus on generating value for. This paradigm shift involves three critical factors: creating consumer-centered value beyond profit, fostering consumer-centered innovation, and developing adaptive and diversified business models. Halodoc, CASETiFY, Walton, Gojek, TikTok, Zenyum, Seven & i Holdings, Amul, and Shein are examples of companies that showcase this approach. They demonstrate that by prioritizing societal impact, employing innovative consumer engagement strategies, and being strategically adaptable, they can achieve long-term success and resilience in a dynamic market. The integration of creating consumer-centered value beyond profit, fostering consumer-centered innovation, and developing adaptive and diversified business models has proven to be a winning strategy for contemporary businesses. These elements collectively contribute to building stronger stakeholder relationships, enhancing brand reputation, and achieving sustainable growth.
Abstract
In the current ever-changing business landscape, prosperous firms are the ones that go beyond conventional profit-oriented models and instead focus on generating value for. This paradigm shift involves three critical factors: creating consumer-centered value beyond profit, fostering consumer-centered innovation, and developing adaptive and diversified business models. Halodoc, CASETiFY, Walton, Gojek, TikTok, Zenyum, Seven & i Holdings, Amul, and Shein are examples of companies that showcase this approach. They demonstrate that by prioritizing societal impact, employing innovative consumer engagement strategies, and being strategically adaptable, they can achieve long-term success and resilience in a dynamic market. The integration of creating consumer-centered value beyond profit, fostering consumer-centered innovation, and developing adaptive and diversified business models has proven to be a winning strategy for contemporary businesses. These elements collectively contribute to building stronger stakeholder relationships, enhancing brand reputation, and achieving sustainable growth.
참고문헌 (19)
- Abd-El-Salam, E. M., "Investigating loyalty through CSR : The mediating role of brand image and brand trust", Journal of Customer Behaviour, 19(3), pp.252~279 (2020)
- Alqahtani, F., "Insights from user reviews to improve mental health apps", Health Informatics Journal, 26(3), pp.2042~2066 (2020)
- Ameen, N., "Consumer interaction with cutting-edge technologies : Implications for future research", Computers in Human Behavior, 120, pp.106761~ (2021)
- Chen, Y., "Resonating with the consumer desires behind the screen–consumer-centric tourism advertising and new technology applications", Journal of Business & Industrial Marketing, 39(1), pp.99~115 (2024)
- Ferraris, A., "Innovation within the food companies : how creative partnerships may conduct to better performances?", British Food Journal, 123(1), pp.143~158 (2020)
- Friedman, M., "A theoretical framework for monetary analysis", Journal of Political Economy, 78(2), pp.193~238 (1970)
- Gazi, M. S., "Ethical Considerations in AI-driven Dynamic Pricing in the USA: Balancing Profit Maximization with Consumer Fairness and Transparency", Journal of Economics, Finance and Accounting Studies, 6(2), pp.100~111 (2024)
- Haase, J., "Brand hate, rage, anger & co.: Exploring the relevance and characteristics of negative consumer emotions toward brands", Journal of Business Research, 152, pp.1~16 (2022)
- Jain, G., "Hyper-personalization, co-creation, digital clienteling and transformation", Journal of Business Research, 124, pp.12~23 (2021)
- Jensen, M. C., "Value maximization, stakeholder theory, and the corporate objective function", Business Ethics Quarterly, pp.235~256 (2002)
- Journeault, M., "The collaborative roles of stakeholders in supporting the adoption of sustainability in SMEs", Journal of Environmental Management, 287, pp.112349~ (2021)
- Kremez, Z., "Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector", Journal of Strategic Marketing, 30(2), pp.137~159 (2022)
- Lim, H., "Visual storytelling on Instagram : branded photo narrative and the role of telepresence", Journal of Research in Interactive Marketing, 14(1), pp.33~50 (2020)
- Mohammadi, M., "A consumer-centered security framework for sharing health data in social networks", Journal of Information Security and Applications, 69, pp.103303~ (2022)
- Naciti, V., "Corporate governance and sustainability: A review of the existing literature", Journal of Management and Governance, pp.1~20 (2022)
- Rajesh, R., "Flexible business strategies to enhance resilience in manufacturing supply chains : An empirical study", Journal of Manufacturing Systems, 60, pp.903~919 (2021)
- Sykora, M., "The power of emotions : Leveraging user generated content for customer experience management", Journal of Business Research, 144, pp.997~1006 (2022)
- Wang, C., "New product development paradigm from the perspective of consumer innovation : A case study of Huawei's integrated product development", Journal of Innovation & Knowledge, 9(2), pp.100482~ (2024)
- Weersink, A., "Limits to profit maximization as a guide to behavior change", Applied Economic Perspectives and Policy, 42(1), pp.67~79 (2020)