Three Rising Issues to Consider for Success in Asia: Implications for Future Research, Business, and Career
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The main purpose of this paper is to discuss what is happening and coming next in Asia and share some implications for future research and career planning. For this increasingly important issue, three renowned leaders were invited to share their expertise on Asian businesses and consumers as eithers a dean of a top Asian business school or a president of a major academic association. The two key questions they will address are: (1) What is your assessment of “What is happening and coming next in Asia” from your vantage point? And (2) What is the implication of expected changes in Asia for global business and global-minded students? How should they prepare to deal with the surging Asian market? This article will focus on the three major rising subjects according to the authors: (1) Matching Eye-level, ‘Noon Nopi’ with Asian Consumers will be the Key, (2) Impact of Information Technology on Today’s Consumers, Especially in Asia, and (3) How Can We Stimulate Asia at the Current Crossroad?.
Abstract
The main purpose of this paper is to discuss what is happening and coming next in Asia and share some implications for future research and career planning. For this increasingly important issue, three renowned leaders were invited to share their expertise on Asian businesses and consumers as eithers a dean of a top Asian business school or a president of a major academic association. The two key questions they will address are: (1) What is your assessment of “What is happening and coming next in Asia” from your vantage point? And (2) What is the implication of expected changes in Asia for global business and global-minded students? How should they prepare to deal with the surging Asian market? This article will focus on the three major rising subjects according to the authors: (1) Matching Eye-level, ‘Noon Nopi’ with Asian Consumers will be the Key, (2) Impact of Information Technology on Today’s Consumers, Especially in Asia, and (3) How Can We Stimulate Asia at the Current Crossroad?.
참고문헌 (6)
- Chang, Dae Ryun, "Mastering Noon Nopi: The Art and Science of Marketing in Asia" (2016), Yonsei University Press
- Chu, Wujin, "What is happening in Next in Asia?: Emerging Research Issues", Academy of Asian Business Review, 1(2), pp.17~28 (2015)
- 한상린, "Why Consumers Use Mobile Commerce? - International Comparative Study of M-Commerce Model", 아시아마케팅저널, 18(3), pp.65~88 (2016), 한국마케팅학회
- Learning from South Korea’s mobile-retailing boom, "Hwang, Heeyoung", McKinsey & Company, ~ (2015)
- Tayyaba Noreen, "Exploratory Study of the Impact of Social Media Marketing on Consumer Purchase Intention: Comparative Study of Pakistan and South Korea", 아시아마케팅저널, 17(3), pp.53~72 (2015), 한국마케팅학회
- Ratchford, Brian, "Interactive Marketing: Present and Future", Academy of Asian Business Review, 1(2), pp.1~15 (2015)