How to Write an Impactful Asian Case Study: Tips for Winning a Case Competition
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The objective of this paper is to present the personal experiences of two advisors on how to compose a compelling business case for journals like Academy of Asian Business Review or World Asian Case Competition. The first section provide advices on creating and writing a business case, and followed by the concept and types of business case study. Next, few considerations that would help an author to compose a great case study, such as how to find an interesting topic, how to assess permission-availability to utilize its name and relevant information, and how to make sure the information gathered is consistent and stay on track.
Abstract
The objective of this paper is to present the personal experiences of two advisors on how to compose a compelling business case for journals like Academy of Asian Business Review or World Asian Case Competition. The first section provide advices on creating and writing a business case, and followed by the concept and types of business case study. Next, few considerations that would help an author to compose a great case study, such as how to find an interesting topic, how to assess permission-availability to utilize its name and relevant information, and how to make sure the information gathered is consistent and stay on track.
참고문헌 (13)
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