동북아 의료관광시장 공략에 대한 연구 - 러시아, CIS 중앙아시아를 중심으로 -

Abstract

This paper observes present and perspectives of Russia as a 21st century’s blue chip of emerging medical market. Since 2009, due to active government support, university general hospitals have begun development and became the center of medical tourism industry. Promotion and activeparticipation of numerous hospitals created a new direction in tourism industry. South Korea is situated in the center of North-East Asiantriangle. Geographical advantages, excellent medical technologies andlow-cost service of Asian medical tourism are means for growth of theregion. Exchanges with China have already reached a large part of South Korean economy while exchanges with South Korea’s new partner in the 21stcentury, Russia, are emerging as a geographical contiguous addition. Centerof expanding relations of large business and adjacent medium and small businesses with Russia are education, cultural exchanges and also increasing private exchanges. Increasing quantity of tourists and tourists who come for the purpose of health care significantly increases. Needs for Russian-speaking medical coordinators are growing. Also demand is increasing for professional workers among tour guides and ordinal interpreters from adjacent areas. Pattern of Russian medical tourists visiting Korea was studied and prospected considering their cultural,political and economic influence.