‘Chung’-based Slang Terms Revisited: A Peircean View and a Lakoffian Methodology
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This research aims to take a Peircean metasemiotic approach to the ‘chung’-based slang terms in Korean by employing Peirce’s notion of meaning (making) as the sign’s translative process. When the sign is approached metasemiotically and metatranslatively, it is feasible to posit and test the hypotheses on experientialism (e.g., embodiment, ICM, conceptual metaphor, conceptual metonymy, etc.) on the basis of Peircean sign processes and properties. In collaboration with Lakoffian methodologies in Cognitive Linguistics, the Peircean method sets out to analyze the ‘X-chung’ form in terms of the main properties for the source domain and the target domain in iconicity-/ indexicality- sensitive ways. The result shows that (1) vermin-centered emotions function as the perceptual properties in the source domain (cf. conceptual metonymy) while X-related subjective emotions function as those in the target domain in spite of the lack of objectively similar properties between “insects” and “X” examples (thus, minimum iconicity); (2) the intentional projection of subjective axiology (with minimum featural selection) is the main tool for the cognitive ontology of “X” and “chung” altogether (thus, translative manipulation); (3) whether other-oriented or self-referential, the meaning networks are sensitive to not only one’s ICMs but also his/ her contexts (thus, maximum indexicality). In conclusion, Peirce’s notions of the sign and its translative nature can help describe and explain the ‘chung’-based slang terms adequately and systematically by collaborating with Lakoffian methodologies. Additionally, this approach implies the importance of (trans-/ meta-) semioethics regarding (1) the translation phenomena of the ‘X-chung’ slang terms and (2) the thin line between conceptual metaphor/ metonymy and translative manipulation.
Abstract
This research aims to take a Peircean metasemiotic approach to the ‘chung’-based slang terms in Korean by employing Peirce’s notion of meaning (making) as the sign’s translative process. When the sign is approached metasemiotically and metatranslatively, it is feasible to posit and test the hypotheses on experientialism (e.g., embodiment, ICM, conceptual metaphor, conceptual metonymy, etc.) on the basis of Peircean sign processes and properties. In collaboration with Lakoffian methodologies in Cognitive Linguistics, the Peircean method sets out to analyze the ‘X-chung’ form in terms of the main properties for the source domain and the target domain in iconicity-/ indexicality- sensitive ways. The result shows that (1) vermin-centered emotions function as the perceptual properties in the source domain (cf. conceptual metonymy) while X-related subjective emotions function as those in the target domain in spite of the lack of objectively similar properties between “insects” and “X” examples (thus, minimum iconicity); (2) the intentional projection of subjective axiology (with minimum featural selection) is the main tool for the cognitive ontology of “X” and “chung” altogether (thus, translative manipulation); (3) whether other-oriented or self-referential, the meaning networks are sensitive to not only one’s ICMs but also his/ her contexts (thus, maximum indexicality). In conclusion, Peirce’s notions of the sign and its translative nature can help describe and explain the ‘chung’-based slang terms adequately and systematically by collaborating with Lakoffian methodologies. Additionally, this approach implies the importance of (trans-/ meta-) semioethics regarding (1) the translation phenomena of the ‘X-chung’ slang terms and (2) the thin line between conceptual metaphor/ metonymy and translative manipulation.
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