Comparison Between CAUSE FOR EFFECT and EFFECT FOR CAUSE Metonymy in a Metonymy and Metaphor Continuum
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Many researchers have discussed that metonymy and metaphor are not clear cut categories and that many metaphors are based on metonymies. However, the question regarding which type of metonymy is prone to metaphorical extension has not been addressed so far. In order to answer the question, this paper examines four Korean body-part idioms which were intentionally used in advertisements, since the visual and verbal signs of the advertisement effectively show different stages of the continuum of metonymy and metaphor. This paper compares CAUSE FOR EFFECT and EFFECT FOR CAUSE metonymies which are observed in the advertisements and concludes that the latter develops to metaphor more easily than the former. In the case of EFFECT FOR CAUSE metonymy, one’s emotion (cause) is referred to by one’s bodily reaction (effect), which is eventually followed by the deconflation of the domain of BODY and the domain of MIND. Since the deconflation of two domains leads to metaphor, the EFFECT FOR CAUSE metonymy is prone to metaphorical extension
Abstract
Many researchers have discussed that metonymy and metaphor are not clear cut categories and that many metaphors are based on metonymies. However, the question regarding which type of metonymy is prone to metaphorical extension has not been addressed so far. In order to answer the question, this paper examines four Korean body-part idioms which were intentionally used in advertisements, since the visual and verbal signs of the advertisement effectively show different stages of the continuum of metonymy and metaphor. This paper compares CAUSE FOR EFFECT and EFFECT FOR CAUSE metonymies which are observed in the advertisements and concludes that the latter develops to metaphor more easily than the former. In the case of EFFECT FOR CAUSE metonymy, one’s emotion (cause) is referred to by one’s bodily reaction (effect), which is eventually followed by the deconflation of the domain of BODY and the domain of MIND. Since the deconflation of two domains leads to metaphor, the EFFECT FOR CAUSE metonymy is prone to metaphorical extension
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