동아시아 고전 서사의 트랜스미디어 연구 : NHK 대하드라마 <다이라노 기요모리(平清盛)>를 중심으로

Abstract

This paper attempted to analyze the cultural content of NHK’s epic drama “Tairano Kiyomori Is a Dairano” based on classical Japanese narratives such as “Heike Monogatari” from the perspective of transmedia storytelling. Through transmedia storytelling, we looked at the characteristics of NHK’s epic drama and what message it tried to send using classical narratives in a social atmosphere that was in despair due to national disasters and economic crises. First of all, the drama introduced the myth of Kiyomori as a basic frame of the drama. His hostility to his father of imperial descent, his mother’s sacrifice, motivated him to transcend his authority by competing with imperial figures all his life, and his mother’s unjust death sought to draw attention from viewers by creating a dramatic story that drove him to change the absurd world. In addition, it was found that the three-step change in Nietzsche’s spirit was introduced into the drama to urge viewers to live the value of their lives and their creative lives like children playing. In addition, Kiyomori, who lives in the spirit of a child, showed behavior patterns of desire, innovation, and competition, suggesting that it was linked to modern political heroes and the trend of the times, so we could grasp the hero image that Japan was looking for at that time. NHK’s epic drama <Dairano Kiyomori> was produced with sufficient consideration of the spirit of the times and the social context.