언론매체를 통해 형성된 공자학원Confucius Institutes 이미지와 중국의 소프트 파워 확산
The Image of Confucius Institutes formed in The Media : Expansion of The Chinese Soft Power
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In this article, it was my intention to extend the understanding the meaning of the rapid expansion of the Confucius Institution from not just remaining the realm of divergent political perspective interpreting chinese rise as a threat to the dominating western civilization to the cultural network of global recourses in accordance with Manuel Castells’s theory, The establishment of overseas Confucian Institute in fact emulated the cultural institutions of the world, it should be viewed to provide more access to build cultural network under the situation of a certain degree of cultural consumption was available. In order to evaluate how much scale the Confucian Institute succeed to enlarge Chinese soft power in accordance with its purpose of establishment, I took the New York Times and analysed the news articles about Confucian Institute in U,S and Canada which confirmed that the U,S media indeed operated to be perceived as an aide to Chinese political and economical goals. In case of Chinese Media, the reporting attitude of The People’s Daily was not significantly different from that of U,S, Media. Though Confucian Institute was indeed to expand soft power, its image seemed to remain in political side. Therefore in order to achieve the goals of spreading the soft images as well as numerical increment, it is needed to localize the activities of Confucian Institute and got local media attention to them in north-american region along with developing various access to motivate voluntary involvement of private sector in China.
Abstract
In this article, it was my intention to extend the understanding the meaning of the rapid expansion of the Confucius Institution from not just remaining the realm of divergent political perspective interpreting chinese rise as a threat to the dominating western civilization to the cultural network of global recourses in accordance with Manuel Castells’s theory, The establishment of overseas Confucian Institute in fact emulated the cultural institutions of the world, it should be viewed to provide more access to build cultural network under the situation of a certain degree of cultural consumption was available. In order to evaluate how much scale the Confucian Institute succeed to enlarge Chinese soft power in accordance with its purpose of establishment, I took the New York Times and analysed the news articles about Confucian Institute in U,S and Canada which confirmed that the U,S media indeed operated to be perceived as an aide to Chinese political and economical goals. In case of Chinese Media, the reporting attitude of The People’s Daily was not significantly different from that of U,S, Media. Though Confucian Institute was indeed to expand soft power, its image seemed to remain in political side. Therefore in order to achieve the goals of spreading the soft images as well as numerical increment, it is needed to localize the activities of Confucian Institute and got local media attention to them in north-american region along with developing various access to motivate voluntary involvement of private sector in China.
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