중국 양로시설 시장현황 및 진출전략

Abstract

Due to the extension of life expectancy and the declining fertility rate, aging of China is proceeding at a rapid pace. And the number of lone - and non-born couple households is rapidly increasing due to the nuclear family. On the other hand, the number of nursing homes for elderly people was insufficient, and the Chinese government made a total open foreign market for the nursing facility market. It is predicted that China's sheep market will continue to be maintained until 2050, when it enters the boom phase of 2025. Therefore, this paper examines the possibility of entering the market by analyzing various aspects. First, in order to avoid competition with Chinese state-owned enterprises, which have strong capital, and to reduce the burden of the initial large-scale investment of fixed assets, it would be efficient to advance small and medium cities in coastal areas with better accessibility than large cities. Second, it would be desirable to establish a standardized bilingual service system in accordance with the administration 's home - based nursing care service policy, to manage the local nursing home facility, or to reduce the risk of initial capital investment through direct operation through franchise operation. Lastly, it would be more efficient to reduce the risk of capital damage from entering the Chinese market by setting up and operating educational institutions to foster insufficient professional management personnel and dispatching senior service personnel.