Historical Ethos, Quadruple Ethos of the Capitalist Modernity and Baroque Ethos: Contributions of B. Echeverría for a Critical Theory from the Americas
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In difference to Georg Lukács in History and Class Consciousness, the former senior faculty of the Universidad Nacional Autónoma de México (UNAM) Bolívar Echeverría (Riobamba, Ecuador 1941~Mexico City 2010), thinks that not only ideological forms awake the false objective appearance (Marx), that the today predominating and objectively unlivable capitalist forms are supposedly livable. Echeverría’s point is that beyond pure ideology exist in each region and time different forms of behavior, social institutions, ways of speaking/listening, constructing/living, sowing/harvesting, cooking/eating, etc. that make us think and feel that the unlivable is at the end of the day livable. The heart of the question lies in the fact that those forms of everyday life cannot be understood and analyzed simply on the basis of the abstract social form of commodity production (that is, the value relations), but must also be understood through the concrete form of use values produced and consumed in each case, in every region and in different historical moments.
Abstract
In difference to Georg Lukács in History and Class Consciousness, the former senior faculty of the Universidad Nacional Autónoma de México (UNAM) Bolívar Echeverría (Riobamba, Ecuador 1941~Mexico City 2010), thinks that not only ideological forms awake the false objective appearance (Marx), that the today predominating and objectively unlivable capitalist forms are supposedly livable. Echeverría’s point is that beyond pure ideology exist in each region and time different forms of behavior, social institutions, ways of speaking/listening, constructing/living, sowing/harvesting, cooking/eating, etc. that make us think and feel that the unlivable is at the end of the day livable. The heart of the question lies in the fact that those forms of everyday life cannot be understood and analyzed simply on the basis of the abstract social form of commodity production (that is, the value relations), but must also be understood through the concrete form of use values produced and consumed in each case, in every region and in different historical moments.
참고문헌 (15)
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