스마트 TV 산업 활성화를 위한 정책적 이슈

Abstract

Digital TV is evolving from a simple watching device and an internet TV to a connected TV and recently a smart TV, and smart TV is receiving attention as a new main device of industry eco-system after smart phone. The smart TV needs 4 key components such as smart TV device, platform with OS, contents and service, and infrastructure including wideband network. Additionally, the smart TV requires cooperative eco system between different service players. Services of smart TV such as multi-screen service, personal customized intelligent service, augmented broadcast service, advertisement service, social service are expected to be hybrid,customized, augmented realistic, personal, and information producible. In this paper, after reviewing smart TV industry promotion policies of Korean government, important policy issues will be discussed. Creation of new smart TV service and contents, balancing of asymmetric growth of smart TV industry, echo system for vitalizing smart TV industry, network neutrality policy and increasing network quality, standardization of smart TV technology will be discussed as important policy issues.