데이터 방송의 현황과 정책과제
A study of introducing plan and regulation on data broadcasting in Korea
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초록
이 논문은 디지털방송의 도입과 함께 부각되고 있는 쌍방향 데이터방송에 대한 산업적 개념, 해외 주요국의 관련정책, 기술표준화 동향을 살펴보았다. 데이터방송 서비스의 활성화를 위해서는 디지털환경에 적합한 새로운 정책의 수립이 요구되고 있는 바 이러한 관점에서 데이터방송 정책과 관련된 쟁점과 과제들을 도출하였고, 그 결과 데이터방송의 개념규정, 관련 사업자의 구도 설정, 광고운용 방안 등 진입규제 및 내용규제에 관한 정책적 대안을 제시하였다.
Abstract
Digital broadcasting will not only increase the number of channels compared to the past when channel capacity was limited but also provides the interactive service including data broadcasting. Specifically, satellite broadcasting serviced from the first quarter of 2002 with over 80 channels and NVOD, EPG servce has created a leading role for digital broadcasting in Korea. Firstly, this study examines the introduction of commercialized data broadcasting service scheduled to begin on the first quarter of 2003 through satellite broadcasting in Korea. Therefore it focuses on the concept and technical understanding of data broadcasting. Secondly, the study presents research on regulations of interactive service in foreign countries and provides lessons gained from their advanced data broadcasting industries. This benchmarking can serve as a valuable reference for development of our data broadcasting industry. With these comparisons between foreign studies and the Korean broadcasting environment, we can conclude that the deregulation on data broadcasting is very essential for soft landing because the current broadcasting law can not afford the interactive service like data broadcasting. So, lastly charter suggests data broadcasting regulation to minimized the problems when this interactive service is introduced through digital media platform.