‘짱깨’와 ‘빵즈’의 간극: ‘BTS 논란’을 통해 나타난 한·중 문화교류의 ‘사상누각’

Abstract

The controversy surrounding BTS is a case in which several problems that have accumulated over the past 30 years since Korea and China signed diplomatic relations in 1992 have been plainly expressed. This paper analyzes the problems regarding the BTS controversy and the discourses underlying the matter, focusing on posts and comments on Weibo of China and articles and online comments of Korean, diagnoses the current status of cultural exchanges between Korea and China, and predicts exchanges in coming days. Both Korea and China have misunderstanding and prejudice to the extent that there are words that they despise each other, and the causes can be largely divided into three. Firstly, there is a difference in political ideology. Secondly, there is the conflict between the two countries over the historical issues. Thirdly, in terms of economics, the interests of the two countries are sharply opposed. The discourse underlying the cultural conflict between Korea and China can be summarized in three ways. First, the dynamics of cultural capitalism is inherent. Second, the logic of cultural hegemony/imperialism is latent. Third, the ideology of patriotism and cultural nationalism is immanent. If the two countries cannot reduce the gap in the causes that have formed negative perceptions against each other in politics, history, economy, etc., and alleviate the discourses inherent in the conflict over cultural exchange, cultural exchange between the two countries will be literally 'a house of cards.' It is only a matter of time before the collapse.