문화관광형시장 활성화를 위한 공공디자인 사례연구

Abstract

(Background and Purpose)These days, the functions of the traditional market have gradually become degraded amid changes in the distribution structure and the aging of facilities. Since 2008, the Small Enterprise and Market Service (SEMAS) has pushed ahead with a project that aims to promote the cultural tourism market as part of its efforts to stimulate the traditional market. However, no standard has been established to ensure systematic improvement of the traditional market despite continuous implementation of such projects to date; therefore, the connection between the details of development and effectiveness has remained weak. In particular, the traditional market serves as a community space that reveals the historic, cultural, and local characteristics of a specific region, and for that reason, a basic course of improvement should be implemented at the public level. Thus, the purpose of this study was to present a basic course of action related to the dimensions of improvement that would need to be taken into consideration when implementing a basic plan for encouraging the cultural tourism market from the standpoint of public design by analyzing excellent domestic and overseas cases of market stimulation pursued in conjunction with cultural tourism. (Method) The cultural tourism market aims to stimulate the traditional market that has been declining by developing the cultural and tourism-related elements of various regions. Therefore, this study was conducted from the perspective of public design for increasing its value. Moreover, the concept of projects to promote the cultural tourism market and their details was investigated in advance through examination of related data and materials. Based on our examination, we identified the connections between the details of cultural tourism market promotion projects and public design elements, which was followed by modeling and a case analysis. Through these methods, the results of this study were derived in connection with the basic course of action for the area in which improvement would need to be achieved in cultural tourism markets. (Results) The cases included in the analysis, which contributed to the promotion of markets in conjunction with cultural tourism resources, were considered from the perspective of public design, which suggested that there was a convergence among infrastructures, design, and ICT. In addition, 9 types of public design elements that were derived from the preliminary study, including culture, locality, leisure value, convenience, identity, informativeness, formative artistry, symbolism, and interaction, would need to be considered when mapping a cultural tourism market plan. (Conclusion) The results of this study showed that an approach would need to be taken from the standpoint of public design to transform cultural tourism markets into cultural tourism attractions in conjunction with their unique cultures, histories, and cultural resources and that the improvement items should be structured in such a way that various cultural experiences and positive participation could be encouraged beyond simple physical improvement of the environment.