국내 특성화시장 사례를 통한 전통시장 디자인경영에 관한 고찰

Abstract

This paper looks into the design management approach to specialized markets by focussing on traditional markets and how they can be developed. Especially with the surge in interest for traditional markets from a design management perspective and what kind of impact or change is actually taking affect. Methods for this study are look into the current situation of traditional markets, analyze the four major segments of specialized markets in Korea according to business type and content, organize issues based on the previous analysis and propose a design management based solution. For local and global perspectives on traditional markets cited publications and studies were considered along with relevant websites and on-locale research. The conclusion was that each market had issues that were unique and therefore required a tailored design management approach. In developed countries levels varied from location as to the strategy and concept for each market. Locally, such differentiation and uniqueness seemed low. Three general directions for further development: location, accessibility, innovation were proposed based on the findings of this study. Location refers to the historic, geographic location of the market, accessibility from the perspective of the consumer, or those visiting the market, and innovation to develop unique products or events to differentiate the market from other markets or competitors. Also, to retain vitality in the markets cultivating a design approach, maintaining the brand, and establishing a unified identity and strategy for the market. Such goals can only be obtained though cooperation with design management specialists and market development infusion education initiatives for a successful solution to traditional markets.