문화관광 상품화를 위한 도시재생 사례 연구: 1913송정역시장을 중심으로

Abstract

A traditional market has played a role in generating, consuming and exchanging cultures and stories, but its decline is accelerating due to social change. All this while, a lot of efforts for modernization of a traditional market like pleasant shopping space creation, etc., have been made with the aim to revitalize a traditional market, but there was a limit to the results of efforts. Hereupon, as a part of urban generation, efforts for regeneration through culture tourism commercialization have been actively made recently. This study is intending to inquire into a success method of a traditional market and urban regeneration through culture tourism commercialization on the basis of the case analysis of Gwangju Metropolitan City-based 1913 Songjeong Station Market regeneration project, and urban regeneration. This study considered a traditional market and urban generation from a culture-tourism perspective in a theoretical background. In addition, this study organized the function, history and regeneration method of a traditional market at a culture-tourism level. This study deducted the project content and culture-tourism elements in urban generation. In the case analysis, this study analyzed the history and regeneration project of 1913 Songjeong Station, and arranged models by promotion phase. The 1913 Songjeong Station Market is structured with collaboration between a private enterprise and local government, regional organizations, merchants and residents. This market has been transformed into a regional representative tourist destination by doing culture-tourism commercialization of a traditional market through its historicity, conservative property, and inflow feasibility. Afterwards, the urban regeneration revitalization plan for the Gwangju Songjeong Station influence area has been established to be promoted at present on the basis of a series of the results. This study set up the urban regeneration project with 1913 Songjeong Station Market foundation strengthening, switching of the history and culture of the Songjeong Station influence area, and improvement of residents’ living conditions as the three major core strategies. Also, this study presented a model connected with culture-tourism regeneration based on a strategy for making this area an attraction, and phased urban regeneration through related theories and case analysis. For systematic culture-tourism commercialization, it’s necessary to set up a business plan using a place marketing technique, and to draw business connection and complementation by getting the culture tourism field, and urban regeneration field crossed with the lines of latitude and longitude. In closing, this study presented the necessity of systematic urban regeneration planning connected with a paradigm shift in tourism, synergy creation of complex resources in urban living space, and urban tourism plan.