문화콘텐츠를 활용한 전통시장 환경개선디자인 연구 -성북구 정릉시장 프로젝트를 중심으로-

Abstract

Past traditional market was the center of commerce where various commodities gathered in one place and the largest communication place in the region where people gathered from the region. Now is the time for the traditional market to secure a new paradigm for the customers to come to the traditional market again. In order to revitalize the traditional market, research should be conducted to discover and properly interpret the local traditions and cultures prior to simply modernizing the facilities and decorating its superficial appearance. This paper is a case study of environment improvement project of Jeongneung Market in Seongbuk-gu which was conducted as a part of the Seoul City's new market development project from September 2015 to February 2017. The purpose of this study is to identify the nature of the problems in traditional market and to present a design improvement strategy through the development of original cultural contents utilizing the characteristics of the region. In order to revitalize the local traditional market with a limited budget, industry-university cooperation platform was constructed and 3 core strategies were planned including industry-university win-win growth program operation, storytelling-type cultural contents development and participation-type organization. In order to revitalize the market through the development of specialized cultural contents, first, regional cultural characteristics were surveyed such as people, environment, life and history and present of the industry and unique stories of Jeongneung Market were made. Current problems of Jeongneung market design were analyzed and based on 3 strategies, design improvement directions were suggested and empirical designs were presented.