국내 도시 이미지를 구축하는 도시 공간 문화콘텐츠 영향요인에 관한 연구

Abstract

(Background and Purpose) Cities are increasingly moving away from standardization toward sustainable living. Public perception of a city through spatial experience can enhance the image of a country, while a city’s identity is being built in various ways to secure appropriate value and competitiveness. A major factor is cultural value, and it is expressed in urban spaces as cultural contents using local cultural resources. The purpose of this study is to establish the types of cultural content and to derive influencing factors in order to be used as a city building plan. In addition, it examines the current state of use of cultural contents, and examines the significance and value of culture. Considering its expandability and impact, we intend to use it to build an effective city by applying cultural contents. (Method) The concept and type of cultural content are classified through prior studies of cultural resources, the essential prototype of cultural content. Theoretical consideration took into account influencing factors of cultural content by extracting characteristics and elements of each type of cultural content. The types of influencing factors derived were verified by interviewing 17 public design-related field workers and government officials. Through the current status of cultural content being utilized, the necessity and value of these contents are identified in the city. An analysis of the factors reveals a correlation between the influencing factors and the urban image. Areas that attempt to build urban images by applying cultural content were selected as targets. (Results) Cultural content types were classified as physical type elements and non-physical intangible elements. We extracted the influencing factors identified into 18 cultural content factors that have been verified by experts. The results of the case analysis showed that the impact factors of cultural content and the city's target image were correlated. Each city has a different proportion of the types of influencing factors according to the image it pursues, and the extent of the types of association compared to other factors. (Conclusions) The study identified the possibility of including culture in a sustainable city plan, with urban identity building becoming more active through factors influencing cultural content. When the intention of showcasing the city through cultural content is established, the image of the city will be widely recognized as it enhances cultural awareness. Through this study, it is possible to identify an effective approach and application plan for cultural content. We look forward to future studies on the in-depth correlation between urban image and cultural content based on this research.